(USA) Director, Brand Management - Fashion

Walmart • New York, NY • 5h ago

Position Summary...

What you'll do...

Director, Brand Strategy - Women's Fashion

At Walmart, our mission is simple: help people save money so they can live better. This purpose guides every decision we make, from how we develop products to how we connect with customers, and it's the foundation of our approach to building and evolving our brands.

What You'll Do

As a Director of Brand Strategy for Women's Fashion, you'll lead the vision, positioning, and strategic roadmap for one of Walmart's most exciting and dynamic categories. Partnering closely with merchandising, design, marketing, and sourcing teams, you'll shape compelling brand stories, align product strategies with customer insights, and ensure consistent execution across every customer touchpoint-both in-store and online.

You'll work at the intersection of creativity and strategy-identifying opportunities, guiding brand evolution, and delivering experiences that inspire our customers and drive growth. This role requires a mix of big-picture vision and operational excellence, as you balance long-term brand building with near-term results.

You'll Make an Impact By:

Setting Brand Direction: Define and refine the brand's positioning, voice, and customer promise to ensure relevance, differentiation, and loyalty.

Driving Strategic Planning: Develop annual and seasonal brand strategies in partnership with cross-functional teams, ensuring alignment with merchandising and business priorities.

Leading Go-to-Market Execution: Oversee the creation of integrated marketing and storytelling plans that bring the brand to life across channels.

Influencing Product Strategy: Collaborate with design and merchandising to align assortments with brand objectives, trend insights, and customer needs.

Managing Performance: Establish KPIs, track results, and use data to refine strategies for growth, engagement, and profitability.

Building Partnerships: Foster strong relationships with internal stakeholders and external partners to ensure seamless brand execution and innovation.

Leading a Team: Inspire and develop a high-performing team, providing direction, feedback, and opportunities for growth.

Qualifications:

Bachelor's degree in Business, Marketing, Design, or related field (Master's preferred).

7+ years' experience in brand strategy, merchandising, product development, or marketing-fashion industry experience preferred.

Proven success in developing and executing brand strategies that deliver measurable results.

Strong business acumen with the ability to translate insights into action.

Excellent communication skills with the ability to influence at all levels.

Experience managing cross-functional initiatives and teams.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart (https://bit.ly/3iOOb1J) .

The annual salary range for this position is $132,000.00-$264,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include:

Stock

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Communications, Marketing, Business, or related field and 5 years' experience in brand development and management, developing creative briefs, marketing, or related area OR 7 years' experience in brand development and management, developing creative briefs, marketing, or related area.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading a cross-functional team, Managing Vendor Contracts and Relationships, Working on multi-national teams, Working with advanced functionality of Excel

Masters: Business Administration

Primary Location...

45 W 25Th St, New York, NY 10010, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

Walmart

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