CRM Delivery Analyst

First Horizon Bank • Charlotte, NC • 8h ago

Description

Location: On site in Memphis, TN, Charlotte, NC, Raleigh, NC, Nashville, TN, Lafayette, LA, Birmingham, AL, New Orleans, LA, or Miami, FL.

Summary of Position

The CRM Delivery Analyst is a member of the Marketing and CX organization, reporting to the VP, Director of CRM Enablement. Work alongside the Lead Product Manager to help define the product vision, roadmap, and key growth opportunities. Provide front line support to educate stakeholders, gather requirements and translate them into clear, actionable tasks. Support Agile teams in sprint planning, backlog refinement, and product delivery while helping to ensure that products are delivered on time, on scope, and aligned with our strategic goals.

Responsibilities:

Feature Development: Translate business requirements into user stories for the development team and oversee the development and implementation of new features.

Functional Demo: Ability to demonstrate functional delivery to business proponents.

Quality Assurance: Ensure that all Salesforce implementations meet quality standards, are tested thoroughly, and are delivered on time.

User Training: Coordinate and provide training to users on new features and functionalities within Salesforce.

User Support: Provide end user support and education for any issues that arise, be on point to drive resolution and function as an escalation point.

Reporting & Analytics: Oversee the creation of reports and dashboards within Salesforce to monitor platform performance and business metrics.

Compliance & Security: Ensure that Salesforce implementations comply with company policies, industry standards, and data security regulations.

Related Qualities:

Demonstrated critical thinking skills, ability to accurately analyze information and make sound decisions

Demonstrated ability to take initiative and accountability for achieving results

Ability to translate from business language, to technology and back for seamless understanding between groups

Is collaborative and has strong customer experience mindset

Comfortable working in an agile setting where clear definitions may not exist

Enjoys new challenges and has a growth mindset

Must champion the importance of the quality and accuracy of data and information leveraged by our customers and banking partners

Important Knowledge and Skills:

Salesforce.com - Salesforce CRM (Sales / Service Clouds, Marketing Cloud) - certified Admin and/or Product Owner preferred

Data Platforms: Salesforce Data Cloud, D&B Hoovers, RevUp ABX

Marketing Automation and Orchestration: Salesforce Marketing Cloud, Journey Builder and related capabilities are a plus

Project management: traditional and agile methodologies such as Waterfall, Kanban, Scrum

Banking and Financial Services: Domain knowledge related to consumer and commercial banking, customer journeys, customer experience (CX)

Compliance: abreast of financial services regulations, privacy and consent requirements (CCPA, GDPR, etc)

Required Qualifications:

Bachelor's Degree in MIS, Marketing, Computer Science or a related field or an equivalent combination of education, training, and experience

Minimum 3 years of demonstrated experience

Banking / financial services experience strongly preferred

About Us

First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com (https://urldefense.com/v3/\_https:/www.firsthorizon.com/\\;!!Cz2fjcuE!hpq9hPnrucZCPIAVPojVESItIq-FPzhurNdCrQ3JE8Rkx3gMd70nIk6\kmPxl66_oJCEsXs0gNunPowMAMHCmBYPOtUxUGI$) .

Benefit Highlights

Medical with wellness incentives, dental, and vision

HSA with company match

Maternity and parental leave

Tuition reimbursement

Mentor program

401(k) with 6% match

More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

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