Customer Marketing Specialist

Zoom • Saint Paul, MN • 1d ago

What you can expect

We are looking for a Customer Marketing Specialist to join our Integrated Marketing team to drive product adoption, feature engagement, and reducing churn. You will create and execute marketing programs that help customers realize the full value of our products, increase usage, and strengthen loyalty. Your primary focus will be on delivering meaningful customer experiences that drive retention and long-term success.

About the Team

The global campaigns team sits at the center of global priorities and regional needs-driving demand through customer-first campaigns. We are focused on creating programs against each stage of the customer lifecycle that resonate with our target audience and achieve our goals. It is important to have a global mindset and put the customer at the center of our strategy.

Responsibilities

Designing and executing customer-focused campaigns that drive product and feature adoption, engagement, and retention (e.g., email nurtures, in-app messaging, webinars, tutorials, and product adoption programs).

Partnering with Customer Success, Customer Advocacy, and Product Marketing to identify high-value opportunities for engagement and churn mitigation.

Analyzing usage and engagement data to inform campaign targeting, personalization, and optimization.

Partnering with Product Marketing and Content Marketing to develop and maintain content and resources that help customers maximize product value, including how-to guides, adoption tips, and success stories.

Supporting customer advocacy initiatives to showcase success stories, testimonials, and best practices.

What we're looking for

2+ years of experience in customer marketing, retention marketing, or integrated marketing in a B2B SaaS or technology environment.

Demonstrate excellent written and verbal communication skills, with a keen ability to craft compelling content and customer stories.

Demonstrate hands-on experience executing multi-channel campaigns (email, webinars, events, digital) with dynamic coordination.

Show proficiency in using CRM and marketing automation platforms (Salesforce, HubSpot, Marketo, etc.) to track engagement and campaign performance.

Apply an analytical and persuasive mindset to report on program impact and Return on Investment.

Collaborate effectively with Marketing, Customer Success, and Product teams in a fast-paced environment.

Salary Range or On Target Earnings:

Minimum:

$76,800.00

Maximum:

$186,200.00

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure; there may be a different range for candidates in this and other locations

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!

Anticipated Position Close Date:

09/09/25

Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn (https://careers.zoom.us/benefits) for more information.

About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment?

At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we're here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form (https://form.asana.com/?k=OIuqpO5Tv9XQTWp1bNYd8w&d=1127274756253361) and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.

LI-Remote

Zoom

Go to Apply

Share this job

Similar Jobs

Customer Service Representative

Cognizant • Saint Paul, MN • 1h ago

Management & Administrative

Customer Service Representative (remote) This is a remote position open to any qualified applicant in the United States. Job Summary Join our team as a Customer Service Professional in the healthcare sector where you wil...

1h ago

Go to Apply

Sr. Client Service Manager- Minneapolis, MN

Compass Group, North America • Minneapolis, MN • 1h ago

Management & Administrative

Canteen One Starting pay: 85,000-95,000 Let's talk about Canteen One! We are the national account management arm for Canteen, the largest and most experienced food and retail service company in the United States. We help...

1h ago

Go to Apply

Customer Service Associate

Walgreens • Minneapolis, MN • 1h ago

Management & Administrative

Job Description: Models and delivers a distinctive and delightful customer experience. Registers sales on assigned cash register, provides customers with courteous, fair, friendly, and efficient checkout service. Custome...

1h ago

Go to Apply

Vice President of Engineering

SpecSys • Plymouth, MN • 4h ago

Management & Administrative

Join an Established and Growing Team! Showcase your skills with a company committed to providing services ON TIME, ON BUDGET, DONE RIGHT, and DONE SAFELY. At SpecSys, we offer exciting, challenging work tailored to your...

4h ago

Go to Apply

Manufacturing Recruiter

nVent • Blaine, MN • 5h ago

Management & Administrative

We're looking for people who put their innovation to work to advance our success - and their own. Join an organization that ensures a more secure world through connecting and protecting our customers with inventive elect...

5h ago

Go to Apply

Regional Account Manager

SICK, Inc. • Minneapolis, MN • 5h ago

Management & Administrative

Company: SICK, Inc. Location: Minneapolis, MN Position Title: Regional Account Manager (Req# 7232101_0425) Job Description: Support and grow profitable SICK sales and market share in the manufacturing domain. Act as a tr...

5h ago

Go to Apply

Enterprise Sales Manager (Remote)

American Express Global Business Travel • Saint Paul, MN • 6h ago

Management & Administrative

Amex GBT is a place where colleagues find inspiration in travel as a force for good and - through their work - can make an impact on our industry. We're here to help our colleagues achieve success and offer an inclusive...

6h ago

Go to Apply

Account Sales Manager

Keurig Dr Pepper • Saint Paul, MN • 6h ago

Management & Administrative

Job Overview: Account Sales Manager - Woodbury, St.Paul, Oakdale and surrounding areas The Account Sales Manager Combination is responsible for up-selling and fulfillment/replenishment, focused on execution and merchandi...

6h ago

Go to Apply

Account Sales Manager

Keurig Dr Pepper • Bloomington, MN • 6h ago

Management & Administrative

6h ago

Go to Apply

Account Sales Manager

Keurig Dr Pepper • Minneapolis, MN • 6h ago

Management & Administrative

6h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.