Marketing Manager - Health Clubs - JR-024431-3522

Life Fitness • Rosemont, IL • 1d ago

This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/12949873

Join us as we empower the world to work out, creating healthier lives together.

We\'re looking for a strategic and customer-centric Marketing Manager to lead marketing for the U.S. health club segment-including national chains, regional operators, and boutique fitness brands. You\'ll own and execute integrated marketing plans that drive growth, engagement, and brand equity across the Life Fitness and Hammer Strength portfolio.

This role is both strategic and hands-on. You\'ll lead campaign development, adapt global programs for U.S. relevance, and create content that resonates with health club audiences. You\'ll also manage a Marketing Specialist and collaborate cross-functionally with Sales, Product, and Global Marketing to ensure alignment and impact.

This is a hybrid position based out of our Global HQ in Rosemont, IL - M/F remote and T-Th are in-office collaboration days #LI-Hybrid

What You\'ll Do**

Lead marketing strategy and execution for the U.S. health club

segment, including boutique fitness and key account chains

Serve as the segment expert-translating market insights and customer

needs into relevant, high-impact marketing

Develop annual marketing plans aligned with U.S. sales goals, global

brand strategy, and customer priorities

Activate Account-Based Marketing (ABM) programs for key accounts,

including both global and U.S.-specific efforts

Localize global campaigns and develop U.S.-specific initiatives

tailored to buyer behavior and market dynamics

Create compelling content and tools across digital, social, email,

events, and experiential channels

Define campaign KPIs, track performance, and optimize programs for

ROI

Ensure messaging and creative assets reflect the voice of the

customer and maintain brand consistency

Collaborate with Sales, Product, Revenue Operations, and Global

Marketing to align priorities and execution

Manage project timelines, budgets, vendors, and internal/external

stakeholders

Mentor and guide a Marketing Specialist and support junior team

members

Assist in agency management and department operations

What You\'ll Bring

BA/BS in Marketing, Business, or related field (MBA a plus)

8+ years of marketing experience, including ownership of integrated

campaigns

Strong understanding of B2B marketing and complex sales cycles

Experience partnering with Sales to drive growth in segment-specific

markets

Excellent communication, project management, and presentation skills

Passion for fitness and familiarity with Life Fitness / Hammer

Strength products

Proficiency in Microsoft Office; Salesforce and marketing automation

tools (e.g., Pardot) preferred

Experience mentoring or managing team members

Familiarity with Adobe Creative Suite and AI marketing tools a plus

At Life Fitness / Hammer Strength,we think customer first,play as one team, andraise the bar on fitness innovation-in the gym and in every corner of our facilities. Wepersevere and get it done, with a clear purpose toinspire each other to live healthier lives. If you\'re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.

Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We\'ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that yourskills and experience have synergy with the job description, then we\'ll hop on a call to get to know you and your experience and discuss the position in more detail. If it\'s not the right opportunity this time, we\'ll always let you know.

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is \$78,800 - \$114,200 annually.The actual salary will vary based on applicant\'s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength\'s annual Manager Incentive Plan to receive an annual discretionary bonus in addition to base salary. The amount of bonus varies based on company and individual performance goals and is subject to the terms and conditions of the applicable incentive plan.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team mem

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