Job Type: Regular
Time Type: Full time
Work Shift: Day (United States of America)
FLSA Status: Exempt
When you join the growing BILH team, you're not just taking a job, you're making a difference in people's lives.
As a key member of the Beth Israel Lahey Health (BILH)'s Direct Response team, and in support of BILH fundraising goals, the Direct Response Appeal and Data Manager is responsible for the coordinated planning, delivery and assessment of an annual appeal fundraising program for select system members. The Manager is a strategic leader within the Direct Response team, responsible for the data management and analysis that drive Beth Israel Lahey Health's annual appeal fundraising efforts across all BILH clinical units. Reporting to the Director of Mail and Email, the Manager will work closely with the Executive Director and other Direct Response team members to use data insights to help develop, grow, and execute donor renewal, acquisition and retention strategies primarily through integrated direct mail, email, and online efforts. This role combines analytical expertise and strong understanding of using data to optimize direct mail, email, and online solicitation campaigns, while ensuring seamless appeal production management of key BILH clinical units. The position works directly with up to three BILH member local teams in communicating strategy and managing approvals regarding their direct mail and email assets for each direct response fundraising campaign. The Manager serves as the primary resource for direct response appeal data requests and appeal data management, results analysis, report interpretation, and providing data-informed insight that maximize donor acquisition, retention, and revenue generation.
Job Description:
Essential Duties & Responsibilities
In partnership with Direct Response colleagues, help design and manage a bottom-line efficient and effective direct mail and email multi-channel fundraising strategy targeting all segments (e.g., renewal, mid-level, acquisition) that ultimately increases donor counts and dollars raised, helps identify leads, and supports the growth of a major/principle gifts pipeline.
Leverage existing vendor relationships and the Philanthropy Department's use of digital marketing (e.g., email, websites, online giving pages) and analytics to help identify and recommend direct response fundraising opportunities that are data-driven and in support of overall Philanthropy goals.
Leverage performance data to inform growth strategies, predict and respond to trends, and test new ideas.
Collaborate with key Philanthropy partners, such as Marketing, Communications, Operations, Reporting, Prospect Development, and Donor Relations, to ensure that individual units' and system's brands and messaging are used consistently and effectively.
Develop a strong working knowledge of the Philanthropy Department database and reporting resources in order to maintain and report on data relating to fundraising activities.
Other duties as assigned.
Minimum Qualifications:
Education:
Bachelor's degree required.
Licensure, Certification & Registration:
None
Experience:
5-7 years in a development/fundraising role, including 3+ years online/direct mail fundraising, preferably in healthcare, academic medicine.
Skills, Knowledge & Abilities:
Demonstrated project management and problem solving skills, including organizational skills to meet goals and objectives through effective program and project planning.
Strong analytical skills; able to manipulate, analyze and synthesize data and present findings that are clear and actionable.
Strong customer service focus, excellent interpersonal skills, and technical aptitude, as well as superior and demonstrated collaborative skills.
Ability to work independently and confidentially, as well as part of team, and be able to interact with donors, patients, and staff in a professional manner.
Strong interpersonal skills, attention to detail, and excellent verbal and written communication skills.
Demonstrated ability to lead collaboration across working groups.
Ability to initiate and organize work, establish priorities in a time-sensitive environment, and meet deadlines with attention to detail and quality control.
Preferred Qualifications & Skills:
Decision Making: Ability to make decisions that are guided by general instructions and practices requiring some interpretation. May make recommendations for solving problems of moderate complexity and importance.
Problem Solving: Ability to address problems that are varied, requiring analysis or interpretation of the situation using direct observation, knowledge and skills based on general precedents.
Independence of Action: Ability to follow precedents and procedures. May set priorities and organize work within general guidelines. Seeks assistance when confronted with difficult and/or unpredictable situations. Work progress is monitored by supervisor/manager.
Written Communications: Ability to communicate clearly and effectively in written English with internal and external customers.
Oral Communications: Ability to comprehend and converse in English to communicate effectively with BILH staff, external customers, and vendors.
Knowledge: Ability to demonstrate full working knowledge of standard concepts, practices, procedures and policies with the ability to use them in varied situations.
Team Work: Ability to work collaboratively in small teams to improve the operations of immediate work group by offering ideas, identifying issues, and respecting team members.
Customer Service: Ability to provide a high level of customer service to Philanthropy colleagues, BILH staff and external vendors in a professional, service-oriented, respectful manner using skills in active listening and problem solving. Ability to remain calm in stressful situations.
Dept/Unit Specific Skills:
Experience working with vendors and partners that support direct mail giving and special campaigns
Proficiency in database, Blackbaud preferre
Key Business Relationships: (Title and Purpose)
1.VP Philanthropy Admin & Operations Department Leadership
2.Director, Mail and Email Reports to
Direct Response team Colleagues
Philanthropy Marketing team Colleagues
Third Party Vendors External
Physical Requirements & Environment:
Sedentary work: Exerting up to 10 pounds of force occasionally in carrying, lifting, pushing, pulling objects. Sitting most of the time, with walking and standing required only occasionally
This job requires frequent sitting, keyboard use, printer use. There may be occasional walking, standing.
Social/Environmental Requirements:
Work requires close attention to task for work to be accurately completed. Intermittent breaks during the work day do not compromise the work.
Work is varied every day and the employee needs to be adaptable to respond to these changes and use independent judgment and manage priorities.
No substantial exposure to adverse environmental conditions
Health Care Status: No patient contact.
Sensory Requirements:
Close work (paperwork, visual examination), Color vision/perception, Visual monotony, Visual clarity> 20 feet, Visual clarity feet, Conversation, Telephone.
As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) as a condition of employment. Learn more (https://www.bilh.org/newsroom/bilh-to-require-covid-19-influenza-vaccines-for-all-clinicians-staff-by-oct-31) about this requirement.
More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger.
Equal Opportunity Employer/Veterans/Disabled
