Back HubSpot Administrator #25-1332 Apply Apply for this job now! Apply About Us Pace Pace makes the world a safer, healthier place. We partner with clients to provide the service, science, and laboratory data needed to make critical decisions that benefit us all. Through a nationwide laboratory network, Pace advances the science of businesses, industries, consulting firms, government agencies, and others. All Locations Job Description HubSpot Administrator SUMMARY: The ideal candidate is a designed minded individual who relies on data to identify opportunities. You will be responsible for helping to develop, execute, optimize, and report on marketing programs through HubSpot. Your focus will be on growth marketing and brand value creation initiatives through creating and managing landing pages, forms, email campaigns, dashboards and other supporting activities using HubSpot and other digital tools. ESSENTIAL FUNCTIONS: This class specification lists the major duties and requirements of the job and is not all-inclusive. Incumbent(s) may be expected to perform job-related duties other than those contained in this document and may be required to have specific job-related knowledge and skills. Work with subject matter experts to create emails and email sequences to support company communications and marketing program needs. Perform A/B tests to optimize performance. Work to achieve desired open and CTR rates; monitor results to continuously improve KPIs. Develop and distribute reports monthly. Partner with stakeholders to build and optimize campaign-based workflow automations ensuring accuracy, brand compliance, use of current content and graphic elements. Partner with product marketing to build/maintain campaign dashboards and reports in HubSpot to track spend and performance to budget. Set appropriate lead scores for assets and engagement @types. Add marketing demand generation assets as trackable campaign elements, ensuring all lead data is captured in Hubspot and Salesforce reports/dashboards. Work with teams to set lead funnel, conversion goals and report elements. Partner with CGT/inside sales teams to build and optimize email sequencing programs. Train sales partners and audit results. Support operations manager with lead routing, scoring, and other automations as needed. Design and optimize branded templates; incorporate A/B testing where appropriate. Partner with stakeholders to build, track, and monitor landing pages in support of campaigns and other initiatives. Review and optimize strategies for opt-in initiatives. Build and analyze attribution models in HubSpot by campaign and/or market segment. Other system administrative functions including, but not limited to: Constructs and maintains email lists, organizes files in HubSpot with adherence to naming conventions, and oversees the archival and purging of outdated files. Contributes to the efficiency and effectiveness of the department's service to its customers by offering suggestions and directing or participating as an active member of a work team. Promotes and supports the overall mission of Pace by demonstrating courteous and cooperative behavior when interacting with customers and staff; acts in a manner that promotes a harmonious and effective workplace environment. QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Education and Experience: Bachelors degree in marketing, Business Administration, Information Technology, or a related field; AND three (3) years' experience in marketing systems and inbound marketing concepts including lead nurturing, lead scoring, and workflow development.; OR an equivalent combination of education, training, and experience. Required Certificates, Licenses, and Registrations: Continued employment is contingent upon all required licenses and certificates being maintained in active status without suspension or revocation. Hubspot Certification with strong emphasis on HubSpot data structure, marketing/sales tools, and features. Required Knowledge and Skills Experience creating and managing landing pages, forms, email and sequencing campaigns in HubSpot. Understand UX/UI best practices and techniques for responsive design. Principles and practices of digital marketing, design, and production. Basic understanding of the administration and oversight of sales and marketing programs, policies and procedures. Data and records management principles and practices. Computer applications related to the work. Correct business English, including spelling, grammar, and punctuation. Techniques for dealing with a variety of individuals from diverse backgrounds. Using HubSpot Marketing and Sales Hub Enterprise software. Salesforce platform experience is a plus. Implementation of marketing campaigns, programs, and special projects. Data interpretation, analysis, and reporting. Graphic design and management of digital assets in HubSpot Preparing clear and effective correspondence and other written materials. Organizing own work, setting priorities, and meeting critical deadlines. Using initiative and independent judgment within general policy and department guidelines. Maintaining accurate records of work performed. Performing effective oral presentations to large and small groups across functional peers and the department. Comfortable working independently and in a collaborative remote team setting. Ability to quickly establish creditability and strong working relationships. Using tact, discretion, and prudence in dealing with those contacted in the course of the work. Contributing effectively to the accomplishment of team or work unit goals, objectives, and activities. PHYSICAL/MENTAL REQUIREMENTS: The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Mobility to work in an office setting, use standard office equipment and stamina to sit for extended periods of time; strength to lift and carry up to 10 pounds; vision to read printed materials and computer screens; and hearing and speech to communicate in person or over the telephone. WORKING ENVIRONMENT: Work is performed in a remote setting. Additional Information Benefits 80 hrs of paid vacation per year, 7 paid holidays per year, 2 floating holidays per year (prorated based on start date), 40 hrs paid sick time per year, paid bereavement leave (days based on relation to the employee), 8 hrs paid volunteer time per year, parental leave, medical, dental, vision, voluntary short-term disability, long-term disability, life insurance, voluntary supplemental life insurance, traditional 401k and ROTH 401k with a company match, HSA, FSA, employee referral bonus, employee assistance program, tuition reimbursement program, employee recognition program, voluntary ID theft coverage, voluntary legal coverage, voluntary accident insurance, voluntary hospital indemnity insurance, and voluntary critical illness insurance. Equal Opportunity Employer Pace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any @type without regard to race, creed, color, religion, genetics, protected veteran status, national origin, sex, age, disability, marital status, sexual orientation, gender identity or expression, citizenship, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and... For full info follow application link. Pace Analytical is an equal opportunity employer.
