Content Marketing Manager

ZoomCare • United States, United States • 2w ago

SUMMARY

At ZoomCare we are working hard to make healthcare easy. Our mission is to deliver innovative, high-quality, convenient healthcare when patients need it. We offer same-day, no-wait visits in urgent care, primary care, and specialty care and we're expanding from our roots in the Pacific Northwest to new markets. We hope you will apply to become part of our dedicated, fast-moving team of superstars!

ZoomCare is seeking a Content Marketing Manager join our team! The Content Marketing Manager is responsible for developing and executing content marketing strategies that meet business objectives, including patient acquisition, education, and retention. The position reports to the Director of Brand Marketing but works closely with communications, growth marketing, digital patient experience, and clinical teams. The Content Marketing Manager is both creative and analytical, generating differentiating ideas for the website, social media, and email, evaluating performance, and adjusting accordingly.

ESSENTIAL FUNCTIONS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Represent our values: Awesome, Creative, Respectful, Team Players, Get it Done.

Develop, write, execute, and optimize content marketing plans, including content for programmatic, conversion-focused campaigns.

Create and manage a comprehensive, high-volume content calendar for the website, social media platforms, email, and other promotional efforts, incorporating input from marketing colleagues and other functions at ZoomCare.

Provide ideas and guidance for visuals in partnership with in-house designers and agency partners.

Keep abreast of best practices for all content platforms and understand opportunities with emerging platforms.

Continuously experiment with new content formats and channels to maximize engagement and ROI.

Prepare actionable, data-driven reports that help the entire organization understand what content resonates with patients and other audiences to drive decision-making.

Partner with the legal and compliance teams to ensure customer privacy and data management.

Keep current on marketing, industry, and consumer trends and tools, and identify and pitch opportunities to keep the company at the forefront of the marketplace.

Other duties as assigned.

QUALIFICATIONS

Bachelor's degree in marketing, communications, or a related field

4+ years content marketing experience for consumer-focused brands. Experience in healthcare is a plus.

Superior organizational, project management and communication skills -- this role requires hands-on management of campaign deployments, often under tight deadlines and high pressure, across multiple teams and stakeholders.

Proficiency in marketing analytics, CRM systems, and automation tools such as HubSpot, Google Analytics, and Meta Ads.

Ability to learn new tools and technologies quickly and deliver consistent detail-oriented results.

Familiarity with HTML and AMPscript is a plus.

Proficient in Adobe, Google Suite, remote meeting and collaboration software including but not limited to Google Meet and Slack.

Excellent verbal, written, interpersonal, and presentation skills.

Strong time management skills and the ability to prioritize in order to deliver multiple tasks on time.

Ability to collaborate cross-functionally with internal and external partners at all organizational levels.

Strong attention to detail and thorough in completing work tasks and projects.

COMPENSATION PACKAGE

Medical, Dental, Vision benefits

401K with employer match

Paid Time Off, Paid Holidays, Paid Parental Leave, Sabbatical Program

Salary Range: $100,000 - $115,000

Other Compensation: May be eligible for other compensation such as bonuses

WORKING CONDITIONS

Ability to adjust focus between close and distance vision.

Prolonged periods of sitting and/or standing at a desk and working on a computer.

Ability to work at a computer/workstation for prolonged periods of time.

Close and distance vision and ability to adjust focus.

Seeing, hearing, speaking, and writing clearly in order to effectively communicate with others.

Exposure to sensitive and confidential information.

Project timelines and work volume / deadlines may require more than your scheduled hours per week or work outside of regular business hours to complete essential duties of this job.

Must be based in the Portland or Seattle market.

Must wear a mask as needed

ZoomCare is committed to the safety and wellbeing of our employees and patients. Therefore, we require that patient-facing employees receive all required vaccinations, including, but not limited to, Hepatitis B., MMR, PPD, Varicella (Chickenpox), TD/TDAP, and all employees to receive COVID-19 as a condition of employment. Medical and religious exemptions or reasonable accommodations may apply.

Job Category: Marketing Team

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