Marketing Senior Manager-Deposits

Huntington National Bank • Columbus, OH • 11h ago

Description

Senior Manager - Consumer and Business Deposits

The Senior Manager for Deposits is responsible for developing multi-channel acquisition and deepening strategies for Money Market, Savings and CD accounts for Consumer and Business. This role requires a deep understanding of full-funnel marketing strategies, a high degree of analytic and quantitative orientation, and the ability to frame then effectively communicate a strategic vision to senior partners across multiple disciplines. In addition to acquiring and deepening customers, the role requires a robust understanding of profitability management with the ability to monitor on-going trends, identify areas of opportunity, and design a plan to maximize profitability.

The ideal candidate will be a self-starter that excels in identifying growth opportunities with a mindset that improvement is around every corner. The ideal candidate will excel at articulating the strategic business value of marketing initiatives, with a clear understanding of how their efforts drive long-term, enterprise-level revenue growth.

The primary responsibility of the senior manager will be to hyper partner with cross-functional leaders across product, data & analytics, and marketing to formulate profitable growth strategies, achieve alignment, then translate that vision to channel leads possessing deep expertise in their space.

Responsibilities

Identify, build, then translate the value of full-funnel performance marketing strategies designed to deliver profitable growth

Manage the production and financial forecasting of all actions to target goals

Establish a framework for growth with the intent to persuade, educate, and enhance understanding across all levels of the organization

Act as a thought leader across various cross-functional departments with the intent to influence, gain alignment, execute, estimate the long-term impact, then refine and expand

Partner with internal data & analytics team members to lead the reporting of campaign performance, financial profitability, and test results

Condense complex analytical findings into effective stories outlining business impact for executive leadership

Remain current with industry trends, leveraging new technologies and strategies to improve performance

Research and monitor competitor activity

Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability

Collaborate with product, digital, and UX teams to create impactful user journeys

Basic Qualifications:

Bachelor's Degree in Marketing or related field

7+ years of experience in marketing

Preferred Qualifications:

Highly quantitative, analytical, and numbers focused

Strong analytical, problem-solving, and planning skills

Previous experience managing forecasts and budgets

Proven success managing online and offline channels

A self-motivated, energetic, and self-directed learner with high intellectual curiosity

High-powered interpersonal and communication skills

Ability to work individually while also motivating a team

Expert level proficiency in Microsoft Excel and PowerPoint

Familiarity with marketing channels such as direct mail, email, paid search, paid social, targeted display, affiliate, and emerging platforms

LI-NG1

LI-Onsite

Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Yes

Workplace Type:

Office

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We're combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Compensation Range:

$93,000-$189,000 annually

The compensation range represents the low and high end of the base compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. ?Colleagues in this position are also eligible to participate in an applicable incentive compensation plan. ?In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO).

Huntington is an Equal Opportunity Employer.

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Note to Agency Recruiters: Huntington will not pay a fee for any placement resulting from the receipt of an unsolicited resume. All unsolicited resumes sent to any Huntington colleagues, directly or indirectly, will be considered Huntington property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.

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