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Global Market Development manager Reproductive Health

ThermoFisher Scientific • Santa Clara, CA • 2d ago

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Discover Impactful Work

The role involves developing and implementing marketing plans, conducting market research, and managing budgets for Oncology and Reproductive Health applications. It includes aligning strategies with product offerings, improving brand awareness, leading digital marketing initiatives, supporting sales with tools and insights, and managing events. Collaboration with key partners and acting as a spokesperson at industry events are also essential.

A day in the life

Planning and Implementing Strategies:

Develop and implement comprehensive marketing plans and strategies for Oncology and Reproductive Health applications.

Conduct market research to identify trends, customer needs, and competitive landscape.

Define and manage the marketing budget, ensuring efficient allocation of resources.

Product Marketing:

Collaborate with product development teams to ensure alignment of marketing strategies with product offerings.

Develop product positioning, messaging, and value propositions that resonate with target audiences.

Build and lead product launch plans, including go-to-market strategies and promotional activities.

Brand Management:

Improve brand awareness and reputation for Microarray solutions.

Develop and maintain brand guidelines to ensure consistency across all marketing materials and channels.

Coordinate the creation of marketing collateral, including brochures, presentations, and digital content.

Digital Marketing:

Lead digital marketing initiatives, including SEO, SEM, email marketing, social media, and content marketing.

Analyze digital marketing performance and optimize campaigns to achieve important metrics.

Manage the segment's online presence, including website content and online advertising.

Sales Support:

Collaborate with the sales team to develop sales tools and training materials.

Provide market insights and competitive analysis to support sales strategies.

Assist in the development of sales presentations and proposals.

Event Management:

Plan and lead marketing events, like conferences, webinars, and trade shows.

Coordinate logistics, promotional activities, and post-event follow-up.

Measure and report on the efficiency of event marketing efforts.

Collaboration with others:

Develop and uphold relationships with key collaborators, such as customers, partners, and industry influencers.

Act as a spokesperson for the company at industry events and conferences.

Collaborate with cross-functional teams on marketing initiatives with business objectives, including product management, commercial leadership, regional marketing, and marketing operations.

Keys to Success

Education:

Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

Experience

Minimum of 5 years of experience in global marketing, with a focus on healthcare, oncology, or reproductive health.

Proven history of developing and implementing successful global marketing strategies.

Strong understanding of genomics applications.

Knowledge, Skills and Abilities

Stong background in marketing equipment, reagents and consumables.

Knowledge of regulatory requirements and compliance in the healthcare industry.

Excellent leadership, communication, and interpersonal skills.

Proficiency in digital marketing platforms.

Strong analytical and problem-solving abilities.

Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Creative problem solver with a passion for innovation and continuous improvement.

Advanced proficiency in data analysis and market research techniques.

Benefits

We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!

Compensation and Benefits

The salary range estimated for this position based in California is $112,500.00-$160,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

A choice of national medical and dental plans, and a national vision plan, including health incentive programs

Employee assistance and family support programs, including commuter benefits and tuition reimbursement

At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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