Senior Sponsorship & Partnerships Marketing Manager

Guardian Life • New York, NY • 7h ago

Position Summary

The Senior Sponsorship & Partnerships Marketing Manager will lead the strategy, development, and execution of high-impact sponsorship and partnership marketing initiatives that strengthen Guardian's brand presence and drive business growth. This role will oversee end-to-end sponsorship activations-spanning sports, entertainment, community, and industry partnerships-ensuring they deliver measurable value, align with enterprise priorities, and enhance stakeholder engagement across both B2B and B2C markets. You will report to the Head of Brand, Sponsorships and Integrated Marketing Strategy.

Key Responsibilities

Strategy & Planning

Develop and refine Guardian's sponsorship strategy to maximize brand visibility, equity, and ROI.

Identify and evaluate potential sponsorship opportunities and partnership investments that align with enterprise marketing goals.

Lead annual planning and budget management for all sponsorship programs.

Sponsorship Activation

Oversee integrated marketing campaigns that bring sponsorships to life across digital, social, experiential, PR, and content channels.

Collaborate across our internal agency to design and execute best-in-class activations that deliver measurable impact.

Partner with the events team to ensure sponsorship properties are leveraged effectively across sales, distribution, and client engagement touchpoints.

Partnership Management

Serve as the primary relationship manager with major sponsorship partners and vendors.

Negotiate contracts, manage rights and benefits, and ensure compliance with partnership agreements.

Drive co-marketing opportunities with partners to expand Guardian's reach and impact.

Measurement & Reporting

Define KPIs and measurement frameworks to assess sponsorship performance.

Partner with our marketing measurement team to deliver regular reporting to senior leadership, providing insights and recommendations for optimization.

Leverage data-driven analysis to improve sponsorship selection and activation strategies.

Leadership & Collaboration

Provide strategic guidance and mentorship to integrated marketing team members.

Partner cross-functionally with enterprise brand, communications, sales, and digital teams to integrate sponsorship efforts into broader marketing initiatives.

Act as a senior voice in representing sponsorships within executive and cross-functional forums.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred.

7+ years of experience in sponsorship marketing, partnership management, or brand marketing, ideally in financial services or related industries.

Proven track record of developing and executing high-impact sponsorship strategies with measurable business results.

Strong negotiation, relationship management, and contract management skills.

Expertise in integrated marketing, including digital, social, and experiential activations.

Exceptional project management skills with the ability to manage multiple initiatives simultaneously.

Strong analytical mindset with experience in performance measurement and ROI analysis.

Excellent communication, presentation, and leadership skills.

Location :

This office is hybrid with 3 days a week in our Hudson Yards NY location

Salary Range:

$101,180.00 - $166,220.00

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you'll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian's Purpose - to inspire well-being - we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits . Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com .

Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.

Every day, Guardian helps our 29 million customers realize their dreams through a range of insurance and financial products and services. Our Purpose, to inspire well-being, guides our dedication to the colleagues, consumers, and communities we serve. We know that people count, and we go above and beyond to prepare them for the life they want to live, focusing on their overall well-being - mind, body, and wallet. As one of the largest mutual insurance companies, we put our customers first. Behind every bright future is a GuardianTM. Learn more about Guardian at guardianlife.com .

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