Manager, Brand Marketing

The Hertz Corporation • Estero, FL • 6d ago

Are you ready to make your mark on one of America's most iconic brands? At Hertz, we're reimagining our future, and we need a Brand Manager who's equal parts strategic thinker and collaborative doer to help us get there.

This role will be crucial in shaping the insights, creative, process, and reporting that take the brand to the next level. You'll play a key role in defining how Hertz shows up in the world - helping us shape a bold, modern vision that connects with audiences in exciting new ways.

Let's Go!

Starting salary will be around 100k

What You'll Do:

The primary mission of the Brand Manager is to facilitate the end-to-end development & execution of Hertz brand and product campaigns:

Bring a strong point of view that will define our marketing strategy across all channels: TV, digital, social, OOH, print.

Lead your business areas like a pro, prioritize projects and create clear roadmaps to deliver great work on time and on budget.

Serve as day-to-day support for external agencies, ensuring that reviews are completed on time, timelines are tracking, etc.

Brief agencies on new projects by being able to summarize strategies, goals, KPIs and creative direction in clear and concise ways.

Sweat the details and champion the development of best-in-class creative that you're proud to be a part of.

Be the bridge between Marketing and other departments, working together to turn bold ideas into measurable wins for the Hertz brand and products.

Coordinate campaign content across all media, getting input from business stakeholders and synthesize into a completed plan.

Review and proof marketing materials for errors and ensure alignment with brand guidelines.

Track project goals from kickoff to final reporting and share out key learnings so we can improve with every project.

Amplify the impact of our creative work by ensuring it reaches the right audience at the right time, across every channel.

Own weekly and monthly updates that all Hertz employees excited and inspired by the work Marketing is doing.

Lead strategy and channel management for all Hertz social media channels, ensuring content is relevant, on trend, and keeping Hertz top of mind for travelers.

Develop and deliver brilliant marketing campaigns that captivate audiences, generate buzz, and move the needle on real business outcomes.

Identify and champion new opportunities that will have brand and business impact.

Help establish consistent industry and brand analytics, with a relentless focus on results to continuously improve effectiveness and ROI.

Stay up to date on market, competition, and trends including analyzing current marketing tactics, concepts, practices and procedures.

What We're Looking For:

Undergraduate degree required in marketing, advertising, business management or relevant field. Master's degree preferred.

5-10 years of marketing experience, with a proven track record in brand management and leading successful campaigns for major brands.

Travel Industry experience or CPG experience preferred

Ability to collaborate with internal and external stakeholders across multiple functions and locations

Ability to influence

Flexible and adaptable; ability to work effectively in ambiguous situations

Excellent verbal and written communication skills. Comfort communicating across all levels within the organization.

Advanced Microsoft Suite product knowledge (e.g., PowerPoint, Excel).

Experience with Adobe Workfront, Monday or similar project management software.

Strong organizer with ability to lead marketing roadmap, briefing process, and calendar management.

Large-scale project management experience across broad topics and scope.

Exceptional attention to detail and strong organizational skills, ensuring seamless execution of brand initiatives, accurate tracking of deliverables, and consistent alignment with strategic goals.

Results driven, ability to make decisions and help solve problems

Ability to drive process and organizational change.

Ability to motivate teams and keep a positive attitude in a fast-paced environment.

Ability to work under minimal supervision with a goal-oriented mindset.

Ability to see the big picture and leverage critical thinking and decision-making skills.

Excellent organization, time management, delegation, and prioritization skills.

What You'll Get:

Up to 40% off any standard Hertz Rental??

Paid Time Off

Medical, Dental & Vision plan options

Retirement programs, including 401(k) employer matching

Paid Parental Leave & Adoption Assistance

Employee Assistance Program for employees & family

Educational Reimbursement & Discounts

Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness

Perks & Discounts -Theme Park Tickets, Gym Discounts & more

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

US EEO STATEMENT

At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.

Individuals are encouraged to apply for positions because of the characteristics that make them unique.

EOE, including disability/veteran

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