Brand Marketing Manager, Cross-Family of Apps

Meta • New York, NY • 6h ago

Summary:

The Family of Apps, Consumer and Creator Marketing organization is comprised of marketing teams for Facebook, Instagram, WhatsApp, Messenger and Threads that focus on driving brand preference and growth with both the consumer and creator audiences. The team is looking for an experienced marketer to drive cross-portfolio marketing programs that enable us to achieve our north star vision of being the most preferred and used brands in our respective categories.This person will be responsible for leading large scale initiatives that are priorities across multiple apps and surfaces, examples include things like large scale product go-to-markets across multi-apps, cross app consumer moments and partnerships as well ensuring that the governance and operations of our brands are executed flawlessly.

Required Skills:

Brand Marketing Manager, Cross-Family of Apps Responsibilities:

Lead multi-app marketing initiatives working with the app team to deliver impactful marketing efforts that leverage the full scale of the portfolio

Lead large scale cross-app got-to-market initiatives (e.g. parents, teen accounts, AI studio etc) partnering with respective app and central team e.g. Product, Product Marketing, Public Affairs Marketing, Data Science, Product Growth etc. for each individual app

Lead large scale cross-app, portfolio moments, partnerships and sponsorships (e.g. March Madness, World Cup, Olympics, UFC etc) in close collaboration with Partnerships, Business Development, etc

Lead brand governance and strategic operations efforts across the Family of Apps portfolio

Ensure brand design continues to evolve with our brand positioning and our brand value is delivered effectively through licensing and third parties

Steward confidential and time-sensitive brand programs in partnership with brand strategy, product marketing, communications and trademark teams

Leverage data and analysis to enhance development and implementation of brand strategies and design systems

Manage internal rhythms of business programs and processes that help the Family of Apps Consumer and Creator marketing organization operate in a more effective and efficient manner

Leveraging data and analysis to enhance development and implementation of brand strategies and design systems

Minimum Qualifications:

10+ years of work experience in marketing, strategy, operations, partnerships or a similar field

Experience in working closely with consumer brands and marketing programs that successfully resonate with the target audience - understanding the need, importance of targeted marketing efforts and has track record of persuading internal stakeholders and launching meaningful efforts that drive business impact

Experience leading brand governance to ensure brand design continues to evolve with our brand positioning and our brand value is delivered effectively through licensing and third parties

Experience operationalizing complex, full funnel marketing plans, brand guidelines or other comparable / equivalent bodies of work

Experience adapting to quickly changing priorities and deadlines, prioritizing work, and planning time effectively

Communication and presentation skills that can be adapted for audiences at all knowledge and levels across the organization

Demonstrated organizational skills to manage multiple projects with autonomy

Cross-functional collaborator and influencer that builds trust to bring together multiple teams, opinions, data points to deliver high-quality and impactful work

Thrives in ambiguity, change, and high pace, driving progress effectively in such an environment while maintaining meticulous attention to detail

Experience identifying and implementing 0? 1 solutions across a matrixed organization and optimize existing systems

Bachelor's degree in a related field, or equivalent practical experience

Preferred Qualifications:

Experience in the technology industry whether directly or via advisory work

Experience in marketing operations, brand governance and/or brand management

Experience with contract negotiation and partnerships

Public Compensation:

$150,000/year to $211,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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