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Manager, Marketing (Valentino Fragrance)
New York, NY, New York
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Permanent
New York
New York, NY
Marketing
Full - Time
13-Aug-2025
Job Title: Marketing Manager, Valentino Fragrance
Division: Luxury Products Division
Location: 10 Hudson Yards, NY
Reports To: AVP of Brand Marketing, Valentino
Who We Are:
For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty?in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl's, Aesop, Youth to the People, and Valentino.
Valentino Beauty is the epitome of authenticity, heritage, and a rebellious spirit. Seamlessly blending maximalism, tradition, and edge with a touch of modern nostalgia. Through innovative products and captivating storytelling, we bring beauty and contemporary culture to life. We believe in the transformative power of beauty its ability to elevate the ordinary into the extraordinary. We create a world where life is celebrated in all its vibrancy, humanity, and unapologetic splendor. Here, our couture heritage is honored, reimagined, and made profoundly relevant for today. It's a realm where individuality reigns supreme, elegance intertwines with extravagance, and everyone feels celebrated in their unique essence.
What You Will Do:
Drive Valentino's leading fragrance business to new heights, under the guidance of a talented AVP. Develop innovative strategies and go-to-market plans for both new launches and core businesses with deep consumer insights, breakthrough marketing initiative, and consistent executional excellence. Increase sales, share of market, brand awareness and consumer connection, with a meaningful consumer centric approach.
Job Duties and Accountabilities
Lead and pilot future strategic launches:
Product Development: Be the voice of the US in the product development process (led by DMI, the international development team based in Paris): build and share US strategy, point of view and needs to ensure market needs are being met
Dimensioning: Develop forecast proposals for new product launches and samples/GWPs as well as revise forecasts in real time as plans change or trends emerge
Go-to-market: Create and manage creative 360 plans for new launches, ensuring all key levers are activated and cross-functional teams are hitting deliverable dates
Work with Supply Chain + Demand to ensure consistent flow of communication from DMI with regards to delays and launch timings
Lead deck creation for all market meetings, retailer and top management meetings
Build, strengthen and lead the brand's Hallmarks strategy
Consider Valentine's Day, Mother's Day, Father's Day, Holidays, and other hallmarks as launches, to make them powerful brand activations and promote the brand's fragrance catalogue
Animation development: be the voice of the US throughout the animations' development process (led by DMI): build and share US strategy, point of view and needs to ensure market needs are being met
Go-to-market: Create and manage creative 360 plans for each hallmark, ensuring all key levers are activated, cross-functional teams are hitting deliverable dates, and that the Field Team's needs are met (for stores to get the right tools (samples/GWPs), animations, consumer experiences...)
Work closely with sales team on outlining objective, budgets and targeted ROI, and...
...Follow up on results and learnings for future optimizations
Portfolio Management:
Maintain portfolio: Evaluate product performance to strategically prioritize and allocate resources for optimal ROI, identifying areas of improvement, and keeping the products aligned with the brand's broader strategy (pillar focus, add/delete, etc.)
Grow business: identify needs gaps, areas of opportunities to grow the brand's portfolio to optimize their market performance
Performance analysis: Analyze weekly and monthly sales data, compiling relevant commentary in a report to Senior Management identifying key opportunities and challenges within the business
Partner with Supply / Demand to ensure catalog stock needs are met
Evaluate pricing strategy
Manage sample and retail tools forecasts for catalog
Global marketing relationship
Develop strong relationship with global marketing counterparts
Partner with global marketing on US-centric needs inclusive of product development, naming, content, tools, etc.
Market consumer analysis:
Develop and analyze business and market data, contribute to drawing conclusions, understand and articulate category knowledge and the customer business cycle
Conduct competitive analysis and market research
Content Strategy
Lead product page recommendations in terms of content, copies, etc, in partnership with Brand Asset Manager (BAM) counterpart
Develop brief for any local shoots/content needs
Provide DMI with clear content needs and review DMI finished content and provide US-centric feedback
Management of direct report
Oversee Coordinator in day-to-day responsibilities
Foster direct report's development and growth as a marketer
Retail Marketing
Brief Trade and/or Creative team on projects including permanent merchandising and temporary in-store placements
Work with vendors to execute special events and pop up concepts
Cross-Functional Collaboration
Partner with A&I and Media teams to ensure there is synergy with overall brand marketing positioning and a clear calendar of key activations throughout the year
Challenges and Complexity
Valentino is one of the faster growing brands of the luxury market, with a very promising plan and high ambitions for the coming years, and a focus on accelerating the fragrance business. But Valentino is also a very aspirational and demanding Luxury Fashion brand, which comes with high responsibilities in terms of brand management and level of execution. Combining this high and always-on level of requirement to the always changing needs of the US fragrance market requires a strong sensitivity to luxury fragrances, to trends, a solid ability to balance creativity, analytical skills and operational leadership, a genuine interest in consumers, and a lot of resilience. In exchange, this experience offers a unique possibility to work on market-changing opportunities, surrounded by highly talented people and with the means to make an incomparable and meaningful impact.
Organization Structure and Key Working Relationships
This role will work closely with the AVP of Brand Marketing
This role will have a direct report of a Marketing coordinator
In addition to the direct brand marketing team - this role will work cross-functionally with the Trade Marketing, Retail Design, A&I, Media, Sales, Supply & Demand, & D2C Teams
In addition to US teams - this role will work hand in hand with the Global Fragrance Team
What We Are Looking For:
Required Qualifications:
Bachelor's Degree
At least 3 years of experience in Sales Operations, Project Management, or a related field - ideally with a solid experience in (or knowledge of) fragrances
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) with advanced Excel skills (pivot tables, data manipulation).
Excellent organizational, communication (written and verbal), and time management skills.
Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Experience with budget management and financial tracking.
What's In It For You:
Salary Range: $98,200-$137,500 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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