Product Marketing Manager

Amneal Pharmaceuticals • Bridgewater, NJ • 4h ago

Description:

The Product Marketing Manager will support the development and tactical execution of healthcare professional (HCP) and patient-focused marketing initiatives within Amneal's growing Specialty portfolio, with an initial focus on brands in Endocrinology and Neurology (Headache Disorders).. This role will serve as a key contributor to the brand planning process, tactical execution, and cross-functional coordination including training meetings and conference management. The individual will be responsible for execution of multi-channel marketing programs--including, advisory boards, professional conferences, non-personal promotion, and sales force initiatives.This role requires a highly motivated, proactive, collaborative, and execution-oriented marketer who can manage agency partners, cross-functional teams, field force engagement, and the promotional review process. The ideal candidate will bring experience in specialty pharmaceuticals, a passion for delivering impactful materials, and a track record of driving measurable business results.

Essential Functions:

Tactical Execution of Marketing Programs:

Lead the development and execution of omnichannel promotional initiatives (personal and non-personal), ensuring alignment to brand strategy and achievement of business objectives. Includes oversight of agency partners, promotional material development, review KPIs and evaluate optimization of tactics based on performance data.

Candidate should also feel comfortable developing materials (PowerPoint Presentations and other documents) for internal and external use without agency involvement.

Candidate should be comfortable with overseeing digital and print programs. Assist with managing healthcare provider consulting agreements and advisory engagements.

Budget & Vendor Management:

Manage brand budgets, including PO generation, accruals, and invoice reconciliation.

Manage agency/vendor engagements.

Ensure projects are delivered on time and within budget.

Review monthly reports from finance to confirm accuracy and provide quarterly forecasts.

Provide quarterly spend reports for compliance.

Promotional Materials Review & Compliance:

Manage the end-to-end promotional review process, including routing through Veeva PromoMats and collaboration with Medical, Legal, and Regulatory teams to ensure compliant, timely approvals.

Communicate field notifications and ensure proper use and replacement of materials.

Events and Conferences:

Co-lead planning and execution of Amneal's presence at national and regional medical meetings (5-7/year).

Coordinate logistics, materials, staffing, and post-conference follow-up if applicable.

Strategic Planning & Innovation:

Support the development of the annual strategic and tactical marketing plans and corresponding promotional budgets for assigned brands.

Identify process improvements and support implementation of new tools or systems.

Collaborate with cross-functional teams (e.g., Sales, Medical, Commercial Analytics, Market Access, etc.) to enhance marketing effectiveness.

Field Engagement & Sales Training Support:

Serve as a liaison to the field sales teams.

Support Senior Director, Marketing by working with cross-functional team to develop, coordinate, and execute National Field Sales Meetings and Product Launch Meetings (2-3x/year).

Assist with Initial Sales Training presentations (~8/year) for new hires.

Should have experience presenting to large groups.

Own inventory management to ensure sales force materials are available and approved for use.

Coordinate Field Advisory Board calls to review resources, learn best practices, and gain suggestions on resources and activities.

Market Research and Competitive Intelligence:

Analyze market research and competitive data to inform brand strategy.

Able to translate insights into actionable recommendations for marketing tactics.

Knowledgeable and able to monitor market trends and identify emerging opportunities or threats.

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