Wyndham Hotels & Resorts is now seeking a VP, US Co-Brand to join our team at the Parsippany - 22 Sylvan Way location in Parsippany, New Jersey.
Why Wyndham?
By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You'll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you'll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support. Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more. At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can't wait to welcome you!
The Role
Wyndham Hotels & Resorts is seeking a strategic, results-oriented leader to serve as Vice President, US Co-Branded Credit Card - Wyndham Rewards. Reporting to the SVP, Financial Partnerships, this role is responsible for setting and executing the strategy for the Wyndham Rewards US co-branded credit card portfolio in partnership with Barclays. The VP will lead all aspects of the program, including P&L management, partner relationship, product innovation, acquisition and usage growth, and portfolio optimization. This individual will be a key driver in driving ancillary revenue, enhancing customer loyalty, maximizing cardholder value, and ensuring long-term sustainable growth for both Wyndham and our co-brand partner.
What you'll do
Strategic Leadership & Portfolio Management
Lead the end-to-end strategy and execution of the Wyndham Rewards US co-branded credit card program.
Develop and implement short- and long-term initiatives to drive acquisition, engagement, retention, and spend.
Maintain full P&L accountability and drive performance to meet or exceed key financial and customer KPIs.
Manage various internal audit requirements and controls, serving as strategic liaison across key stakeholder teams across finance, accounting, internal audit, and external partners.
Translate Wyndham Rewards' broader loyalty strategy into actionable product and marketing plans.
Partner Relationship Management
Act as the primary point of contact and relationship owner with Barclays and Visa.
Lead cross-functional governance forums and working groups to ensure alignment and performance.
Collaborate with legal, finance, brand, loyalty marketing, and analytics to ensure partner accountability and mutual success.
Support and elevate partnerships with bank issuers, payment networks, and other potential strategic partners.
Marketing & Growth Initiatives
Drive innovative go-to-market and evergreen marketing campaigns to accelerate card acquisition and engagement.
Collaborate with internal and external marketing teams to execute integrated, brand-aligned campaigns across all channels (digital, in-hotel, email, etc.) and performance tracking.
Leverage data insights to target high-value members and optimize performance across segments.
Oversee credit card program reporting and analytics-optimize and automate reports, address gaps, and establish scalable tools/processes.
Product Innovation
Continuously assess market dynamics, customer insights, and competitive landscape to evolve the product value proposition.
Lead product enhancements, pricing decisions, and benefit strategies that drive customer satisfaction and differentiation.
Team Leadership
Lead and develop a high-performing team, fostering a culture of ownership, accountability, and collaboration.
Build internal influence and cross-functional support for co-brand initiatives across Wyndham's business units.
You'll be successful if you have
Strong financial and P&L acumen; able to drive business outcomes through analytical rigor.
Exceptional relationship management and partner collaboration skills.
Deep understanding of the credit card and loyalty ecosystem, consumer insights, and travel/hospitality trends.
Excellent leadership, communication, and influencing skills across all organizational levels.
Ability to thrive in a fast-paced, dynamic, and matrixed environment.
A strategic thinker with the ability to execute independently and operate at both strategic and tactical levels.
Highly motivated, results-oriented, and thrives in a fast-paced, dynamic environment.
Exceptional collaboration and communication skills with a "roll up your sleeves" approach.
Deep curiosity, excellent listening skills, and a data-driven mindset.
Passion for hospitality, customer loyalty, and the Wyndham Hotels & Resorts mission.
Required Qualifications/Experience
Bachelor's degree required; MBA or advanced degree preferred.
15+ years of progressive experience in credit card partnerships, loyalty, product management, or financial services.
Proven track record of managing a large-scale, co-branded credit card program or strategic financial partnership.
Demonstrated ability to build, manage, and influence high-profile strategic partnerships.
Proven track record of meeting and exceeding revenue and portfolio growth targets.
Company Overview
Wyndham Hotels & Resorts is the world's largest hotel franchising company by the number of properties with approximately 9,200 hotels across over 95 countries on six continents. Through our network of approximately 872,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the hospitality industry. Headquartered in Parsippany, N.J. with offices around the world in London, Shanghai, Buenos Aires, Dubai and more, Wyndham employs more than 2,000 corporate team members worldwide who are dedicated to the Company's mission of making hotel travel possible for all. Supporting thousands of franchisees and a growing global portfolio of 24 hotel brands-think household names like Wyndham, La Quinta, Ramada, Days Inn and Super 8-Wyndham team members are a widespread group of individuals with diverse interests and backgrounds. Our unique Count on Me culture, commitment to flexibility and core values of Integrity, Accountability, Inclusivity, Caring and Fun are just part of what continues to make Wyndham an award-winning best place to work.
Wyndham Hotels & Resorts is an Equal Employment Opportunity Employer.
Job Location: Parsippany - 22 Sylvan Way, 22 Sylvan Way, Parsippany, New Jersey 07054
Employment Status: Full-time
Compensation & Benefits
For U.S. based positions only, the expected pay range for this position is $180,000 - $250,000 annually.
Wyndham Hotels & Resorts carefully considers a wide range of factors when determining compensation such as work location, background, experience, and performance. Compensation decisions are dependent on the facts and circumstances of each case.
In addition to the base pay, this role is eligible to receive an incentive payment pursuant to the Annual Incentive Plan with a 30% annual target, subject to the terms of the Plan. In addition, this role is eligible to participate in the Long-Term Incentive Plan.
Wyndham Hotels & Resorts is committed to attracting, motivating, and retaining talented team members who align with our company's core values. We are proud to reward our full-time team members with comprehensive benefit programs and resources which include:
Health insurance with HSA and FSA options
Dental insurance
Vision insurance
Life/AD&D insurance
Short- and Long-Term Disability coverage
401(k) with generous company match
Unlimited vacation
Paid holidays- 11 Core Scheduled Paid Holidays with potential additional paid days off as business operations and the calendar permit (e.g. in 2025, there is an additional 8 days of paid company closure).
Paid sick leave accrued as state and local laws require
Additional paid time off in the form of one volunteer day, bereavement time, as well as jury duty time.
Participation in any of the benefit plans and programs made available to team members is subject to satisfaction of eligibility requirements. More information can be found on Our Benefits (https://careers.wyndhamhotels.com/content/Our-Benefits/?locale=en_US) Page. Wyndham Hotels & Resorts reserves the right to amend or terminate any benefit plan or program at any time in accordance with applicable law.
We are accepting applications for this position through 09/30/2025.
