Marketing Manager

D.R. Horton, Inc. • Fort Myers, FL • 1d ago

D.R. Horton, Inc., the largest homebuilder in the U.S.,was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website atwww.drhorton.comfor more information.

D.R. Horton, Inc.is currently looking for aMarketing Manager. The right candidate will manage and lead the development of a comprehensive strategic marketing plan for the division while ensuring brand consistency. Coordinate with the Division President to develop and manage its marketing and communication plan. Support sales area managers, marketing personnel, and relevant division personnel to ensure marketing plan is executed in line with the division goals.

Essential Duties and Responsibilitiesinclude the following. Other duties may be assigned.

Coordinate advertising and public relations with the ad agency for current communities

Direct and participate in the design of flyers, direct mail pieces, and other marketing collateral in coordination with the ad agency and sales representatives

Coordinate the selection of model options

Coordinate and participate in the compilation and completion of brochures, signage, and sales office

Manage the maintenance of branding and compliance of model homes, advertising, signage, brochures, public relations, invoices

Oversee the marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, direct mail campaigns, etc. In conjunction with region legal and corporate compliance

Hire and manage all vendors for model home openings within local division and corporate requirements

Identify and prioritize marketing objectives, including managing effective marketing campaigns-digital and on site

Manage online branding and communication efforts through the company's website, mobile, and email marketing campaigns

Support a wide range of digital and traditional marketing needs for the division including strategy, planning, targeting, implementation, reporting and/or optimizing

Analyze and interpret user journey data to improve the customer experience

Review performance of the website and track campaign reporting to manage revenue, costs, and ROI

Manage reports and dashboards to provide detailed tracking of marketing programs across various channels as well as measuring, monitoring and optimizing the funnel from inquiry to closed opportunity

Maintain model homes after model opening, including coordinating the cleaning, plant maintenance, and landscape maintenance of the model complex

Work closely with model merchandisers, landscape architects, on-site superintendents, and other pertinent personnel

Communicate with various departments to improve products and company image\

Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Ability to travel overnight

Supervisory Responsibilities

Supervises 2 or more employees

Education and/or Experience*

Bachelor's degree from a four-year college or university

Four to six years of digital marketing experience and/or training

Advanced knowledge of SEM including meta tags, Panda and Penguin optimization algorithms, and PPC management

Advanced Knowledge of MLS and realtor sites such as Zillow and Realtor.com

Expert knowledge in Google Analytics, social media sites, Adobe Creative Suite to include InDesign, Photoshop, photography and video editing software

Proficiency with MS Office and email

Preferred Qualifications*

Master's degree in Advertising/Marketing/Communications preferred

New home sales marketing experience preferred

Strong written and verbal communication skills

Creative thinking

Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:

Medical, Dental and Vision

401(K)

Employee Stock Purchase Plan

Flex Spending Accounts

Life & Disability Insurance

Vacation, Sick, Personal Time and Company Holidays

Multiple Voluntary and Company provided Benefits

/Build YOUR future with D.R. Horton, America's Builder. #WeBuildPeopleToo/

Job: *Sales

Organization: *Home Builder

Title: Marketing Manager

Location: Florida-Fort Myers

Requisition ID: 2503473

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