We are Generac, a leading energy technology company committed to powering a smarter world.
Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
Primary Purpose:
We are seeking a Senior Director of Marketing that has successfully led marketing teams in CPG or durables, is comfortable with driving change, is excited about building and growing the team and capability, has proven ability to balance the needs of multiple stakeholders, and has the business and marketing skills to elevate our brands and products to drive incremental sales and share growth. The Senior Director of Marketing - Retail and Portables, is a key member of the Generac marketing leadership team.
Major Responsibilities
Lead the development of the portables retailer channel strategy clarifying the roles of the various brands and products in the portfolio, simplifying, and identifying opportunities.
Contributing to forecasting new products and synchronizing market share ambitions and marketing investment required to achieve those goals.
Delivering on new product innovation milestone requirements for marketing throughout the development process in collaboration with product management - to be developed
Developing and leading ecommerce marketing end to end - strategy, assortment, content, reviews, optimization, media
Setting strategies and goals for demand generation, partnering with brand and media teams executing those strategies, and working with Communications to drive ongoing PR.
Retailer Go to Market Capability Building, Strategy and Execution - Develop the capability that enables Generac to grow share across its categories at retailers, as the company continues to expand its portfolio of products sold in this channel. This includes:
Building the capability to tell a compelling story about our products that drives consideration and closure in the physical store in partnership with sales and retailers. We're at a pivot point where we're moving from single-product communication to leading in educating consumers about home energy management.
Developing some category management capability for the portable generator category, and leverage shopper-based design to orchestrate bringing together our portfolio that comprises energy management.
Creating the ecosystem to win in the fast-growing ecommerce channel across our portfolio where scrappier competitors are gaining significant share vs. Generac, and retailers are disappointed that Generac has fallen behind.
Building strong cross-functional collaboration with external and internal services teams like brand, media, PR and communications, to enable great execution and sales results.
Team Building - Build and lead a team of marketers, setting an inspiring vision, guiding, providing feedback, and supporting the team to enhance their growth and development. Motivate the team with impactful people management skills that embody our values - integrity, innovation, agility, teamwork, and excellence.
Provide budget oversight to stay on track with forecasts and against stated measures.
Stay current with industry trends and technology, continuously seeking new and innovative ways to drive excellence.
Designs and directs the work of the functional area. Selects, coaches, and develops the team, setting objectives that align with company strategy to inspire and motivate the team.
Manages organizational talent through performance management, succession planning, and development. Designs and directs processes by which team and individual performance are recognized, feedback is consistently delivered, and performance is systematically improved.
Develops and/or recommends operating and capital budgets and controls expenditures within approved budget objectives.
Minimum Job Requirements:
Education:
Bachelor's Degree
Certification / License
Work Experience
15+ years' experience in marketing leadership positions with a proven track record of enabling teams to deliver results that exceed expectations
Experience in CPG or durables, ideally selling through with Home Improvement and Club channels and Amazon.
Knowledge / Skills / Abilities
Proven track record as a collaborative team player able to work cross-functionally, engage diverse groups of internal team members and build strong relationships.
Seen as an effective and impactful people manager including demonstrated strength in building, coaching and motivating teams.
Ability to think highly strategically with a keen understanding of brand and business building across going businesses, product marketing and channel marketing.
Personal passion for our categories and strategy of powering a smarter world.
Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."
Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac's success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people's lives and their own.
