Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
As a Senior Manager of GenAI, you will be responsible for leading the GenAI Center of Excellence within the Enterprise Business Intelligence group. You will ensure GenAI initiatives are efficiently being executed through our different tools and platforms around creative content generation, leading discussions, and collaborating with leadership and staff for effective delivery and maintenance.
Job Description
Core Responsibilities
Help define, own, and drive the strategic vision for GenAI initiatives across the organization to transform marketing operations, content creation, and customer engagement for the Marketing System of Record.
Lead cross-functional teams including data scientists, engineers, product managers, and marketing leaders to align GenAI initiatives with brand goals, campaign KPIs, and customer journey strategies.
Oversee the development and deployment of scalable GenAI models and platforms for hyper-personalized content, dynamic ad generation, and automated campaign design.
Partner with executive leadership to align GenAI capabilities with business goals.
Drive innovation in AI-generated creative assets (e.g., copy, images, video scripts) for omnichannel marketing.
Evaluate and prioritize high-impact GenAI use cases across departments and implement GenAI platforms for marketing automation, A/B testing, and real-time content optimization.
Ensure ethical use of AI in customer data handling, personalization, and brand voice consistency.
Manage budgets, vendor relationships, and external partnerships in the AI ecosystem.
Monitor ROI of GenAI initiatives across paid media, email, social, and content marketing.
Mentor and develop GenAI talent, fostering a culture of innovation and experimentation.
Represent the marketing AI vision in executive meetings, industry events, and thought leadership forums.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
Other duties and responsibilities as assigned.
You Bring:
7+ years relevant experience
Bachelor's degree or equivalent in technology, operations management, business administration, or related field
Ability to identify, manage, and help mitigate issues and risks
Highly organized and ability to multitask effectively
Excellent communication skills
Familiarity with business and financial principles
The Ideal Match:
Experience with SaaS or CMS systems a plus
Experience with Adobe Creative Cloud, Adobe Experience Cloud, Figma, Microsoft O365 a plus
Strong IT skills, including database development
An attitude that is proactive, analytical, and organized
Excellent communication skills
Excellent written and verbal communication skills
Proven ability to excel in a fast-paced environment
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Technical Acumen; Marketing; Workflow Automation; Generative AI; Content Production; Leading by Influence
Salary:
Primary Location Pay Range: $130,346.32 - $195,519.48
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years
Job Family Group: Strategic Planning & Development
