Client Solutions Manager, CPG India

Meta • United States, United States • 1d ago

Summary:

Meta is seeking a Client Solutions Manager (CSM) to join our Ads Business Team. The CSM will work with India's largest CPG advertisers, who are operating multi-channel, and combine a focus on brand marketing with performance marketing on the Meta platforms.We are looking for a strategic and enthusiastic solution driver who puts customers at the core of everything. This person has a passion for marketing, and firm belief that the future of marketing is identity-based, data-driven and grounded in measurable outcomes.With proven understanding of brand marketing, the CSM is responsible to drive revenue by advising on campaigns on Meta platforms, negotiating and optimizing the advertising solutions, and use data and analytics to build consultative advice for our customers.Success in this position requires a high level of consultative and analytical skills (campaign analytics, data visualization, ad optimization), with focus on client management. The individual must be solution-oriented, with curiosity and power to drive impact in a dynamic, team-oriented environment, while moving fast against challenging deadlines.

Required Skills:

Client Solutions Manager, CPG India Responsibilities:

Leverage Meta's extensive Brand Marketing (Direct Response) solutions and Brand solutions apart from the growing Business Messaging suite to the benefit of our advertisers

Media Planning, Strategy, and Measurement - manage planning, execution, ongoing reporting and optimization of campaigns (use internal analytics and dashboards to provide optimisation and real time targeting recommendations)

Provide dedicated account management to top clients, to develop, manage, optimize, and support strategic account plans, and leverage data to create business solutions for clients

Serve as an industry thought leader in social media and digital advertising and adapt to Meta's ongoing product and technology developments

Build key stakeholder relationships both internally and externally, and act as a key influencer in shaping product roadmaps, platform strategy and the overall Meta narrative

Develop expertise on brand solutions, including industry research and perspective, to drive overall business objectives and marketing solutions for advertisers

Project Management - Manage complex work streams to optimize marketing objectives for clients. Manage Analytics and dashboards to advise clients (e.g. daily client facing data/insights reporting, understanding performance across hundreds of accounts used by clients, setting up pipelines to pull conversion and impression data, etc.)

Work with brands to understand their business objectives and develop the Meta strategy in partnership with the Client Partner, which will constitute building on insights, crafting media plans, media strategy, creative and measurement recommendations

Minimum Qualifications:

Bachelor's degree

4+ years of experience in brand marketing and/or account management roles

Demonstrated experience of digital performance marketing and accompanying Meta advertising solutions

Critical thinking, analytical and technical skills are essential, as well as curiosity, persistence, and the dexterity to arrive at solutions in a structured manner

Demonstrated experience with developing and managing cross functional partnership as well as client relationships in complex and rapidly evolving environment

Willingness to travel

Preferred Qualifications:

Expertise in brand marketing and communications

Masters' in Marketing or strategy or an equivalent masters degree

4+ years Experience in a brand management role, or account management role at agencies or other tech companies for large CPGs

Industry: Internet

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