Medical Field Sales Marketing Manager

Beacon Hill Staffing Group, LLC • Columbus, OH • 4d ago

Beacon Hill was founded to set a new standard in search, career placement and flexible staffing. Our client, in the health-tech space, is looking to add a Medical Field Sales Marketing Manager to their team. This is a remote role working EST hours with occasional travel. Must have expeirence executing targeting marketing campaigns for healthcare providers. As the Marketing Manager, Medical Field Sales, you will support the growth strategy and the evolving needs of the Medical Field Sales team, we are seeking an experienced marketing professional to join the Commercial Marketing team. This role will focus on executing targeted marketing initiatives for healthcare providers (HCPs) that drive field engagement, increase referrals, and support revenue growth across the diabetes business. The Marketing Manager will play a key role in developing and implementing campaigns that elevate brand awareness, promote products and services, attract new customers, and strengthen relationships with existing accounts. This position requires a collaborative, results-driven individual with a strong understanding of field enablement and the healthcare landscape. Qualifications

Demonstrated success executing multi-channel marketing campaigns.

Exceptional interpersonal skills with the ability to collaborate and communicate effectively across all levels of the organization, from field sales reps to senior leadership.

Strong presentation and material development skills, with a provider-focused lens.

Analytical approach to performance tracking, reporting, and optimization.

Demonstrated experience and proven success in planning and executing impactful events, from strategy through post-event evaluation, driving engagement, and meeting organizational goals.

Proven track record of managing external vendors, including print and promotional partners, to ensure high-quality deliverables, cost efficiency, and on-time execution.

Highly organized and able to manage multiple priorities in a fast-paced environment.

Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, Iterable) is preferred.

A bachelor's degree in marketing, business, communications, or a related field is preferred.

3-5+ years of marketing experience, ideally in healthcare, medical device, or B2B setting.

Able to travel; this role will require up to 20% travel

Responsibilities HCP-facing Marketing Execution Drive and collaborate on the development and execution of HCP-focused marketing strategies and referral growth initiatives for Medical Field Sales (diabetes business). Leverage compelling content, omnichannel tactics, digital tools, and emerging trends to raise provider awareness, drive engagement, and increase referrals. Strategy & Planning:

Contribute to integrated marketing plans that align with business goals and field sales objectives.

Conduct research to understand HCP behaviors, needs, and market trends.

Support the identification of new market opportunities and channel strategies.

Lead deliverables tied to positioning rollouts, in partnership with marketing leadership.

Track, manage, and report on budgets to ensure campaigns are on time and within scope.

Campaign Management & Implementation:

Execute multi-channel marketing campaigns (digital, email, social, in-field) aimed at increasing referrals and engagement.

Doctor Referral Institute • Columbus • 2d ago

Hospital & Medical

Company Description Doctor Referral Institute serves specialty practices in the medical and dental field around the country, providing face-to-face representation with an experienced team and system to referral sources....

2d ago

Go to Apply

Business Development- Healthcare Sales

Doctor Referral Institute • Columbus • 2d ago

Hospital & Medical

2d ago

Go to Apply

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