JOB REQUIREMENTS: St. Norbert College (SNC), a nationally ranked,
private, Catholic, liberal arts college, is seeking a Chief Marketing
Officer (CMO). This is an on-site position and serves as the senior
leader responsible for developing and executing an institution-wide
marketing and communications strategy aligned with the College\'s
mission, values, and long-term vision. Reporting directly to the
President and serving as a member of the President\'s Cabinet, the CMO
provides strategic leadership that advances institutional goals,
strengthens brand identity, and elevates the College\'s regional and
national profile. Specific responsibilities: Strategic Marketing
Leadership: The CMO leads the creation and implementation of bold,
forward-thinking marketing initiatives that position the College
distinctively within the evolving higher education landscape. This
includes guiding brand strategy through the integration of
neuromarketing, storytelling, experiential marketing, and archetypal
frameworks, while ensuring all messaging is aligned with the College\'s
core values and aspirations. The CMO serves as the President\'s chief
marketing advisor, offering insights and direction on opportunities for
innovation and brand amplification. Executive and Institutional
Communications: This role is responsible for directing executive
communications, including the development of thought leadership
platforms and institutional messaging for the President. The CMO
oversees the creation of speeches, internal communications, and
responses to strategic or sensitive matters, ensuring that
communications are timely, consistent, and reflective of the College\'s
mission and priorities. Enrollment and Advancement Marketing: A key area
of focus for the CMO is leading data-informed marketing campaigns that
drive undergraduate and graduate enrollment growth. The CMO also
oversees advancement communications that engage alumni, cultivate
donors, and support comprehensive institutional fundraising campaigns.
These efforts are designed to expand the College\'s reach, strengthen
relationships, and generate measurable outcomes in enrollment and
philanthropy. Media and Public Relations: The Chief Marketing Officer
serves as the lead architect of the College\'s media relations strategy,
working to elevate institutional visibility and reputation through
regional and national earned media. This role includes acting as
spokesperson or media strategist during moments of opportunity or
crisis, as well as liaising with external partners and cultivating
relationships with key journalists and media outlets to secure
meaningful coverage and build public trust. Digital and Multi-channel
Strategy: The CMO directs the College\'s digital and multi-channel
marketing strategies across paid, earned, owned, and shared platforms.
The role includes oversight of major initiatives such as the upcoming
Drupal website launch, with a strong focus on optimizing user experience
and driving conversion for enrollment and advancement. The CMO champions
innovation in content strategy, experimenting with emerging formats and
platforms, including video, podcasting, and social media. Marketing
Operations and Team Leadership: The CMO oversees the College\'s
marketing technology stack and ensures the implementation of scalable,
efficient operations. This includes CRM, CMS, marketing automation,
analytics, project management tools, and selected vendor management. The
CMO leads a cross-functional team of strategists, creatives, media
specialists, and operational professionals, fostering a high-performing
culture rooted in accountability, collaboration, and mission alignment.
The CMO also collaborates extensively with Cabinet members and other
institutional stakeholders, presenting regularly at town halls, Board of
Trustees meetings, and strategic planning sessions. ** OTHER
EXPERIENCE AND QUALIFICATIONS: Required Minimum Qualifications: -
Bachelor\'s Degree Required - Master\'s Degree Preferred (or
commensurate experience) - Minimum of ten years of progressive
experience in marketing and communications, including at least five
years in a senior leadership role.- - Demonstrated success leading brand
strategy and integrated marketing campaigns that drive measurable
outcomes. - Proven experience in executive communications, including
speechwriting, internal messaging, and crisis communication. - Expertise
in digital marketing strategy, including web, social, paid media, SEO,
and analytics. - Familiarity with marketing technologies such as CMS
(Drupal preferred), email marketing (Slate, Raiser\'s Edge, and Emma
knowledge preferred), and project management tools. - Strong media
relations skills and ability to serve as spokesperson or media
strategist. - Exceptional collaboration and communication skills, with a
track record of influencing across stakeholder groups. - Commitment to
mission-driven work, with experience in higher education, nonprofit, or
values-based organizations preferred. - Dedicated to working in a
mission-driven environment, with a profound respect for and commitment
to preserving the rich traditions of Catholicism, Norbertine values, and
the liberal arts. ** APPLICATION INSTRUCTIONS: Other:
Applications received by September 2 will be given full consideration.
However, applications will continue to be accepted until the position
has been filled. Please submit a cover letter and resume with your
application. St. Norbert College (SNC), a Catholic, Norbertine and
Liberal Arts College provides an educational environment that fosters
intellectual, spiritual and personal development. As the only Norbertine
institution of higher learning in the world, our roots, traditions, and
commitments create a unique and enriching educational experience for our
students. At SNC, our commitment to communio the Norbertine ideal of a
community united as one is grounded in the principles of dignity, truth
and justice. Consistent with these principles, St. Norbert is proud to
provide equal employment opportunities to all employees and applicants
for employment. We seek those who will embrace our mission and
commitment to building a vibrant, diverse and spiritually engaged
community (https://www.snc.edu/mission/gettingtoknow.html). Apply
Online:
https://stnorbert.wd1.myworkdayjobs.com/en-US/SNCCareers/details/Chief-Marketing-Officer--on-site-\JR101766
