Overview Find Your Passion and Purpose as a Senior Vice President-Marketing & Communications Reimagine Your Marketing & Communications Career With Us Working for a healthcare company, you know what you do impacts you as much as your field staff supporting our patients and their families. At AccentCare, we are united in our relentless drive to reimagine care because we want to provide the service we would seek for our own families. We think it's really special to be a part of our patient's health journey and create incredible memories while providing world-class patient care. Offer based on years of experience What You Need to Know Our Investment in You We are committed to offering comprehensive benefits and rewards to full-time employees who work over 30 hours per week and their families, including: ? Medical, dental, and vision coverage ? Paid time off and paid holidays ? Professional development ? Company-matching 401(k) ? Flexible spending and health savings accounts This position develops & executes company strategy pertaining to internal and external communications and marketing efforts. This position reports to the Chief People Officer and works closely and strategically with the members of the Executive Leadership Team and Executive Operating Group to develop and execute communications, marketing, and public relations plans which articulate and promote AccentCare's mission, vision, and value proposition across all channels while protecting the organization and its leadership's brand and reputation. Senior Vice President (SVP) Marketing and Communications Responsibilities Leads and executes on the development of communications and marketing strategies, complimentary to the organization's strategic and operating plans to grow census and increase brand awareness Leads, develops and grows a high-performing, multifaceted team by providing direction, feedback and coaching to achieve business objectives Work directly across the enterprise to develop, influence, and implement an integrated strategic communications plan to advance internal and external communications and to increase the visibility of the business across key stakeholder audiences Cultivate and maintain relationships with targeted high-level external audiences, including local, state, and national media in all markets Develop and implement communications, public relations, and media strategies to successfully deliver key messages both internally and externally through verbal, written, and electronic communications Identify and prepare for challenges and emerging issues faced by the organization Keeps up to date of changes in public opinion concerning AccentCare and the industry at large, and works with leadership to recognize communication opportunities and solutions Conduct market research as needed to inform strategy development Develop, maintain, and proctor regular media crisis communications preparedness exercises, and assess ongoing public relations risk for organization operations and potential adverse events or regulatory issues Manage short- and long-term goal setting, media and public relations, varied and integrated communications products and services including but not limited to: newsletters and other print publications; web, e-news and other online communications; special and community events; internet and intranet communications; and all activities related to market positioning Exercise judgment to prioritize media opportunities, and oversee the preparation of talking points, speeches, presentations and other supporting material as needed Actively engage, cultivate, and manage press relationships to ensure coverage surrounding the organization's programs, special events, public announcements, and other projects Oversee the day-to-day activities of the communications function including budgeting, planning, staff management and development. Work collaboratively with leadership and key internal stakeholders to translate the company's goals, direction, and priorities to maximize employee engagement and to develop, enhance and celebrate the organization's desired culture. Foster a communication environment to encourage staff cooperation and interaction, teamwork and celebrate current achievements and future success. Continue to develop knowledge and understanding about the history, traditions, values, and systems of the organization to develop effective communication techniques which reflect an understanding of the employee's work environments. Supervises work of others, including planning, assigning, scheduling, and reviewing work, and ensuring quality standards. Is responsible for hiring, training, and developing, reviewing performance, and administering corrective action for staff. Other duties as assigned. Qualifications Be the Best Senior Vice President-Marketing & Communications You Can Be If you meet these qualifications, we want to meet you! Bachelor's degree in business, marketing, communications or minimum 10 years equivalent combined education, training and expertise 10+ years' leadership experience, senior management and communications experience, leading a significant number of people with diverse and varied interests and backgrounds, required Deep understanding and knowledge of health care Exceeding level of innovation and creativity Experience in strategic planning, communications planning and management, marketing, public relations and media relations Ability to work successfully on multiple projects simultaneously, as part of a team and leading teams, often under pressure Maintain financially savvy as a politically astute leader who sets clear priorities, delegate and guide investment in employees and systems Keen analytic, organizational and problem-solving skills which support and enable sound decision making Excellent coalition building skills with an ability to communicate and work effectively with a variety of internal and external stakeholders Persuasive negotiation skills, ability to achieve consensus amongst differing opinions Outstanding, presentation, written and verbal communication skills Excellent verbal communication and influence skills. Excellent interpersonal/teamwork skills. Excellent problem solving and task analysis skills. Strong business acumen with experience in budget management and data-driven decision making Commitment to AccentCare philosophy of care, TRUE HOPE values, vision and mission statements as an exemplary role model for all staff Come As You Are At AccentCare, our care is most compassionate when we empathize and engage with everyone, and we are at our best when we value diverse perspectives, foster open dialogue, and enact change. And we are stronger when each of us is empowered to grow, be our unique selves, and feel a sense of inclusion and belonging. AccentCare is proud of how we are building a culture and inclusive infrastructure to help elevate the voice of all our employees with a special focus on the underrepresented and marginalized. We offer equal employment opportunities regardless of a person's race, ethnicity, sex, sexual orientation, gender identity or expression, religion, national origin, color, creed, age, mental disability, physical disability, or any other protected classification.
