What You'll Do
In this role, you will lead and inspire our Event Marketing team, including full-time staff, part-timers, and agency partners. You'll own the strategy and execution for marketing 240+ showcases and 100+ tournaments each year, from campaign planning and budgeting to efficient, on-time promotion. Your work will grow and energize our audience of athletes, parents, and club coaches through targeted, data-driven campaigns, expanded prospect lists, and standout marketing deliverables from events. You'll work closely with teams across the company, including social media, creative, digital, audience & experience, sales, and event operations, to deliver hype-worthy promotions, compelling marketing campaigns, and unforgettable live coverage. Every decision you make will be grounded in performance metrics, from registrations to channel ROI, ensuring each event is more impactful than the last. If you thrive in a fast-paced, sports-driven environment and love turning big ideas into measurable wins, this is your chance to make a visible impact on events that matter.
Who We Are
Prep Network (https://prepnetwork.com/) is a sports company that connects high school athletes with college coaches. Through our nine brands, we publish over 4,000 articles each month and actively scout talented athletes across the U.S. We aim to discover and promote promising prospects who aspire to play at the collegiate level.
In addition to our content, Prep Network is the top event operator in the U.S., hosting 100+ tournaments annually. We offer a combination of top-tier competitions and extensive media exposure for attending teams. Our 250+ showcases each year provide a platform for over 10,000+ prospects to compete in front of colleges, scouts, and media outlets.
We're pumped to have been named one of the "Best Places to Work" by Minneapolis/St. Paul Business Journal (https://www.bizjournals.com/twincities/c/meet-our-2024-best-places-to-work-honorees/26867/best-places-to-work-prep-network.html) four years running, and to land a spot on the 2025 Inc. 5000 list of America's fastest-growing private companies. Prep Network isn't your average sports company-we're all about helping student-athletes succeed and creating an awesome workplace.
Core Responsibilities
Lead and inspire the Event Marketing team, including full-time staff, part-timers, and agencies by setting clear expectations, developing talent, and fostering accountability across social, content, and campaign functions.
Own and execute comprehensive marketing strategies for 240+ showcases and 100+ tournaments annually, including campaign planning, budgeting, and promotional calendar oversight to drive registrations and revenue.
Expand and engage event audiences through targeted, data-driven campaigns. You will build and refine prospect lists, grow outreach channels, and develop new ways to reach athletes, parents, and coaches.
Collaborate cross-functionally with creative, digital, audience & experience, sales, and event operations teams to deliver impactful marketing campaigns.
Track, analyze, and optimize event marketing performance. You will monitor registrations, average registration revenue, campaign ROI and more.
Must-Haves in a Candidate
Event Marketing Expertise - Minimum of 3 years in a marketing manager role with proven success driving attendance for sports or live events through multi-channel campaigns.
Team Leadership - Experience leading and developing event-focused marketing teams and creative partners, with a track record of delivering results.
Project Management - Skilled at managing multiple events and campaigns simultaneously, with strong budgeting and scheduling abilities.
Creative Communicator - Excellent written and verbal skills, with the ability to craft compelling event messaging and unique brand experiences.
Data-Driven Mindset - Uses analytics to measure performance, refine strategies, and maximize ROI.
Technical Proficiency - Comfortable with tools like Braze, Sprout Social, Google Ads, GA4, Tag Manager, and related marketing platforms.
Nice-to-Haves in a Candidate
Familiarity with the Entrepreneurial Operating System (EOS/Traction) framework.
Experience managing campaigns via direct mail.
Understanding of posting and basic site updates to promote events (No coding knowledge required)
Bachelor's degree
Experience with Slack and Asana systems is also a plus
Work Eligibility
Applicants must be legally authorized to work in the United States without current or future visa sponsorship. Only U.S. citizens will be considered for this role at this time.
Benefits and Perks
At Prep Network, we take pride in our culture and commitment to creating an exceptional workplace environment. Here are some of the benefits and perks you can expect when you join our team:
Vibrant Culture. Prep Network has been recognized as one of the Best Places to Work three years running, thanks to our vibrant and inclusive culture. We're passionate about bringing on board curious, self-motivated individuals who work hard and genuinely enjoy their work.
Autonomy. We trust our team members to excel in their roles. Rather than micromanaging, we provide you with the tools and processes needed for success, allowing you the freedom to bring your role to life and make a meaningful impact.
Professional Growth. We prioritize your professional development. We actively support and encourage you to invest in your growth, both professionally and personally.
Comprehensive Benefits. Prep Network offers a range of benefits designed to support your overall well-being. These include comprehensive health benefits, a 401k plan with Safe Harbor matching, long-term disability coverage, Basic Life, and a flexible work schedule that promotes work-life balance.
Competitive Compensation. The base salary for this position ranges from $80,000 to $90,000.
Join us at Prep Network and be part of a dynamic team that values your individuality, fosters personal growth, and offers a diverse range of benefits to enhance your professional and personal life. Discover a workplace where you can thrive, learn, and make a meaningful impact on our journey together.
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