Job Description Summary
As Associate Director, Clinician Marketing, you will be responsible for the strategic oversight, execution, and performance of PureWick reimbursed consumers. You will be responsible for driving awareness of PureWick awareness to clinicians and improving the clinician experience. The individual in this role must have the ability to manage a portfolio of business-critical marketing operations across e-commerce, marketing journeys, analytics, customer support & sales, technology, fulfillment, and finance. Candidates will be expected to work in our Covington, GA office Monday through Thursday and work at home on Friday.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
Key responsibilities will include:
Develops and executes strategic plans to drive clinician awareness, conversion, and engagement through omnichannel strategies, process, service, and technology optimizations and innovations
Responsible for clinician marketing operations from awareness to adoption
Partners with sales, customer service, and fulfillment operations to ensure program KPI and SLAs are being met across internal and external partners and drives improvements in KPI monitoring and analytics programs across the full lifecycle of the customer's experience
Collaborates with marketing team members and cross-functional stakeholders to drive positive business outcomes through new tests, feature, initiative, and product/service launches
Responsible for project and program interdependencies in terms of budgeting, business contribution, and technology
Has a deep understanding of the Home Care business to identify opportunities for improvement across processes, resource management, and innovation
Has a deep understanding of key innovations and consistently leverages omnichannel best practices
About you:
Minimum bachelor's degree required, MBA preferred
Minimum 10+ years' experience as a senior level marketer in healthcare leveraging omnichannel strategies and management of end-to-end clinician experiences
Proven track record to manage a portfolio of interconnected projects with an eye on synergy, efficiencies, resource management, and budget management is required.
Strong track record of delivering high-performing product and project enhancements with an "always optimizing" mindset
Can build business cases to support key initiatives to obtain approval for funding
Excellent analytical skills and a high comfort level with creating and managing new analytics and reporting capabilities, including global KPI dashboards
Ability to understand business needs and align business requirements with program and project requirements and execution
Expertise in cross-functional program and product management
Experience in Healthcare space required
Experience in reimbursed environments preferred
Effectively communicates and successfully works well with the executive level and team members
Click on Apply if this sounds like you!
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit? https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
USA GA - Covington BMD
Additional Locations
Work Shift
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
