Manager, Marketing Operations

BOINGO WIRELESS INC • Frisco, TX • 9h ago

Boingo is seeking a strategic and execution-focusedManager, Marketing Operationsto lead the systems, workflows, and analytics that power our marketing engine. This role is a key member of the Business Acquisition and Retention (BAR) team, which oversees RFP development, pitch materials, and marketing programs that support sales enablement and client growth.

The Manager will bring rigor and innovation to the proposal lifecycle, while also serving as a key operations partner to our top-of-funnel B2B and B2C marketing teams. From implementing scalable tools to driving cross-team coordination and delivering actionable performance insights, this role ensures Boingos marketing operations are efficient, aligned, and data-informed.

What Youll Do

Proposal and RFP Operations

Lead the end-to-end coordination for the RFP and proposal process from intake to submission, ensuring quality, efficiency, and alignment across functions.

Work strategically with RFP Managers to manage proposal logistics, compliance requirements, and vendor coordination.

Leverage project management tools to monitor deadlines, approvals, and outstanding inputs (e.g., designs, SME contributions, financials, MWBE resources).

Optimize workflows to remove bottlenecks, accelerate response times, and promote accountability across contributors.

Manage schedules, timelines, and approval workflows for RFP and proposal development.

Maintain a high-level view of RFP operations to identify trends, uncover inefficiencies, and propose improvements.

Monitor and report on performance metrics such as win rates, submission volume, turnaround time, and proposal effectiveness.

Marketing Technology and Systems Ownership

Serve as the lead for key platforms in the marketing tech stack, including Salesforce, Account Engagement (Pardot), Marketing Cloud, and project management tools.

Design and maintain scalable workflows that connect proposal processes with broader marketing and sales initiatives.

Identify opportunities for automation, improved tracking, and system integration to enhance team productivity.

Collaborate with IT, sales ops, and analytics teams to ensure system alignment and data consistency.

Cross-Funnel Operations Support

B2B Marketing Support

Collaborate with B2B Marketing to execute end-to-end Salesforce-driven email campaigns. You will own audience segmentation, content loading, deployment and performance tracking.

Ensure campaign activities are tracked in Salesforce and aligned with scoring models and pipeline goals.

Develop and maintain dashboards that track lead progression through the funnel and visualize performance and marketing impact.

B2C Marketing Support

Support email marketing execution, including segmentation, deployment timelines, and compliance tracking.

Refine processes to increase campaign agility, targeting precision, and engagement rates.

Requirements

Bachelors degree (Business or Marketing preferred)

4 - 6 years of experience in marketing operations and integrated campaign execution.

Deep knowledge of B2B and B2C marketing workflows, email campaigns, systems, and performance metrics.

Highly proficient in Salesforce, marketing automation platforms, and project management software.

Strong organizational skills with a track record of managing multiple concurrent workstreams and deadlines.

Collaborative spirit with the ability to influence others and gain consensus with stakeholders across Marketing, BD/Sales, Account Management. Product, Operations, Engineering, and Finance.

Analytical mindset with a focus on using data to drive decision-making and continuous improvement.

Excellent written and verbal communication skills.

Demonstrated creativity, initiative, and resourcefulness with a consistent focus on delivering impactful results.

Meet Boingo

Boingo Wireless, Inc. simplifies complex wireless challenges to connect people, business and things. For more than 20 years, weve been designing, building, and managing cellular and Wi-Fi networks at leading venues around the country. We power wireless connectivity at 120+ major airports and transportation hubs, 100+ U.S. military bases, 70+ sports and entertainment venues, and many more.

Our team is creative, collaborative, and on the leading edge of technology. There is no doubt the secret sauce to Boingos success is our incredible team and culture. We take pride in having fun and building awesome products. Its no wonder Boingos been named a Best Place to Work 14 times (and counting)!

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, disability or veteran status.

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