Senior Marketing Manager

M&T Bank • Buffalo, NY • 20h ago

Location: Hybrid in Baltimore, Buffalo or Wilmington, DE

Overview:

We are looking for a strategic and results-driven marketing professional to lead efforts in acquiring new customers for our Retail Deposits business. This role is central to shaping and executing marketing strategies that drive growth in consumer deposit products, focusing primarily on customer acquisition, with opportunities to influence broader enterprise initiatives.

With deep expertise in retail banking and a strong understanding of customer acquisition, this individual will work closely with cross-functional partners across Product, Digital, Analytics, and Distribution to deliver impactful, data-informed marketing programs.

Primary Responsibilities:

Develop and execute marketing strategies that attract new customers and grow core deposit balances, aligned with the strategic goals of the Consumer Bank.

Collaborate with internal partners to identify target segments, refine value propositions, and optimize acquisition journeys across digital and traditional channels.

Use data and insights to inform campaign design, targeting, and performance measurement, ensuring marketing efforts are efficient and effective.

Shape the vision and roadmap for deposit acquisition marketing, incorporating industry best practices and emerging trends.

Build strong working relationships across Marketing, Product, Digital, and Compliance to ensure alignment and successful execution of initiatives.

Contribute to the development of scalable marketing processes and frameworks that support growth and operational excellence.

Represent the bank in select external forums to gather insights and enhance visibility in the market.

Foster a collaborative, inclusive environment that reflects the M&T Bank brand and values.

Ensure all marketing activities adhere to regulatory, risk, and compliance standards, escalating issues as appropriate.

Support the development of future talent and capabilities within the marketing function through mentorship and knowledge sharing.

Perform other related duties as assigned.

Managerial/Supervisory Responsibilities:

Leads a team of individual contributors or Managers.

Education and Experience Required:

Bachelor's Degree in Marketing, Business, or related field

9 years of Marketing experience or relevant experience

(Or in lieu of a degree, a combination of 13 years of higher education and relevant experience)

3 years of team leadership experience

Significant experience in marketing strategy and execution, with a focus on customer acquisition in financial services

Strong understanding of consumer behavior, competitive dynamics, and regulatory considerations in the banking industry.

Demonstrated ability to lead initiatives, influence stakeholders, and drive measurable outcomes in a cross-functional environment.

Proficiency in leveraging data and analytics to inform marketing decisions and optimize performance.

Excellent communication, strategic thinking, and problem-solving skills.

Education and Experience Preferred:

MBA or other Master's Degree

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $130,840.95 - $218,068.25 Annual (USD). The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation.

Location

Baltimore, Maryland, United States of America

M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.

Similar Jobs

Market Manager

CRST • Amherst, NY • 20h ago

Management & Administrative

Description CRST The Transportation Solution, Inc. is delivering promises and driving success so we can all have what we need to live and thrive. We need talented individuals to help us bring this vision to life. CRST's...

20h ago

Go to Apply

Administrative Assistant II

ManpowerGroup • Cheektowaga, NY • 1d ago

Management & Administrative

Our client is seeking an Administrative Assistant II to join their team. As an Administrative Assistant II, you will be part of the Supervisor Group supporting various operational and clerical functions. The ideal candid...

1d ago

Go to Apply

Pizza Customer Service

Wegmans • Amherst, NY • 1d ago

Management & Administrative

Schedule: Part time Availability: Evening (Including Weekends). Age Requirement: Must be 18 years or older Location: Amherst, NY Address: 675 Alberta Drive Pay: $16 - $16.50 / hour Job Posting: 08/10/2025 Job Posting End...

1d ago

Go to Apply

Account Manager, Service

Alkegen • Buffalo, NY • 2d ago

Management & Administrative

Job Requirements Alkegen has an exciting opportunity for a Service Account Manager to join our Commercial Excellence team. If you have strong oral and written communication skills and enjoy building rapport and relations...

2d ago

Go to Apply

Machine Shop Manager

ITT • Orchard Park, NY • 2d ago

Management & Administrative

About ITT: At ITT, we have a clear purpose as an organization - to provide our customers with cutting-edge solutions to help solve their most critical needs across key global end markets. Our continuous improvement minds...

2d ago

Go to Apply

Automotive Service Advisor

Cappellino Auto Group • Williamsville, NY • 3d ago

Management & Administrative

Williamsville. Cappellino Auto Group. Automotive Service Advisor. Cappellino Family of dealerships is family-owned with over 50 years of experience in the WNY area. Cappellino's is expanding and looking to hire an experi...

3d ago

Go to Apply

Automotive Sales Consultant

Cappellino Auto Group • Williamsville, NY • 3d ago

Management & Administrative

Williamsville. Cappellino Auto Group. Automotive Sales Consultant. $50,000 - $100,000/year. Cappellino's has been in business since 1969 as family owned and operated dealerships serving the cities of Buffalo, Amherst, To...

3d ago

Go to Apply

Products Shipping and Receiving Clerk

Great Lakes Dental Technologies • Tonawanda, NY • 3d ago

Management & Administrative

Tonawanda. Products Shipping and Receiving Clerk. Great Lakes Dental Technologies. FT. 1st Shift. Benefits. Pay: $17.50 - $19.25 Hourly Following Great Lakes Dental Technologies, standard operating procedures and standar...

3d ago

Go to Apply

Call Center Representative PM - Temporary - Transportation (3 Positions)

Kenmore Tonawanda UFSD • Buffalo, NY • 3d ago

Management & Administrative

Hours: 12:30 pm - 5:30 pm (5 hours per day, 25 hours per week, Monday - Friday) Temporary Assignment Dates: August 30, 2025-September 20, 2025 Duties of Assignment : Triage calls, resolve concerns, answer questions and a...

3d ago

Go to Apply

Call Center Representative AM - Temporary - Transportation (3 Positions)

Kenmore Tonawanda UFSD • Buffalo, NY • 3d ago

Management & Administrative

Hours: 6:00 am - 11:00 am (5 hours per day, 25 hours per week, Monday - Friday) Temporary Assignment Dates: August 30, 2025-September 20, 2025 Duties of Assignment : Triage calls, resolve concerns, answer questions and a...

3d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.