Product Marketing & Programs Senior Specialist - Banking

FactSet • New York, NY • 1d ago

Full Job DescriptionFactSet creates flexible, open data and software solutions for over 200,000 investment professionals worldwide, providing instant accessto financial data and analytics that investors use to make crucial decisions.At FactSet, our values are the foundation of everything we do. They express how we act and operate, serve as a compass in our decision-making, and play a big role in how we treat each other, our clients, and our communities. We believe that the best ideas can come from anyone, anywhere, at any time, and that curiosity is the key to anticipating our clients' needs and exceeding their expectations.Global Marketing at FactSet focuses on driving awareness and demand for FactSet's current and future solutions in support of company revenue goals. Through thought leadership, brand awareness initiatives and a consistent focus on the customer experience, we establish FactSet as a trusted partner helping to solve our client's greatest challenges through the power of collaboration. All along the customers' buying journey through retention, we partner with our business units, sales teams, and technology stakeholders to execute go-to-market strategies, deliver robust marketing programs and produce compelling content that attracts, engages, and converts qualified prospects and retains customers.The Marketing Senior Specialist, Product Marketing & Programs is responsible for developing and executing strategic marketing plans for FactSet's Sell-Side solutions, including go-to-market and marketing planning, execution coordination and success measurement. By building strategic marketing plans and guiding Product Management and Sales teams throughout the go-to-market processes, the Senior Specialist focuses on seamless execution of initiatives that increase brand and solution awareness, generate leads, boost retention and achieve measurable ROI. The Senior Specialist combines industry and product knowledge with marketing expertise, and closely collaborates with internal and external stakeholders to build marketing strategies aligned with business objectives, and ensuring effective positioning and messaging. She/he manages internal relationships and collaborates with business stakeholders, translating their product strategy to best-practice GTM, and supporting the broader Marketing organization to align with business objectives to drive success.Location: Norwalk, CT | New York City | Boston | LondonWorking Environment: HybridResponsibilities:Act as the main marketing business partner for Sell-Side business unit and connected priorities. Work autonomously across business stakeholders to understand sales targets and strategic product and workflow initiatives to drive strategic go-to-market planning.Collaborate with product management teams across the GTM framework to develop and update value propositions, including target market and buyer personas, for existing and new sellable products/significant enhancements for Sell-Side audience.Build marketing plans for existing solutions and launch plans for new solutions including positioning, regional focus, audiences, and optimal mix of tactics with measurable goals and schedule.Collaborate across Marketing teams to coordinate and manage marketing plans and drive execution of multi-channel campaigns. Test and optimize existing tactics to meet programs goals, investigate and introduce new methods to enhance the marketing mix.Act as subject matter expert across marketing teams to create assets to support the sales and marketing processes, and leverage sales and client success channels to effectively educate client-facing teams on new and existing solutions.Analyze marketing plans and programs to make data-driven decisions and shift marketing strategies accordingly. Compile and communicate campaign and event reports within Marketing and to business stakeholders.Continuously increase expertise in go-to-market best practices, value-driven product positioning and launch, strategic m

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