Marketing Manager

Marsh & McLennan • New York, NY • 2h ago

We are seeking a talented individual to join our Marketing & Communications team at Marsh McLennan. This role will be based in New York City and offers a hybrid work arrangement, requiring a minimum of three days per week in the office.As a Marketing Manager, you will play a key role within the Marsh US Marketing & Communications function in shaping and executing innovative marketing strategies that drive client engagement and support business growth. You will partner closely with key business units, translating strategic goals into compelling campaigns that generate leads and foster meaningful connections. Your expertise will enable you to plan, measure, and optimize data-driven initiatives, ensuring impactful audience engagement. Join us to lead cross-functional collaborations and make a tangible impact on our company's success!This is an excellent opportunity for a strong marketer to contribute to aggressive change in a growing organization, generate business impact, and grow & develop within Marsh McLennan's global marketing & communications organization.We will count on you to:Develop integrated, audience-driven marketing & communications strategies and plans that support business objectives and drive growth in key Marsh business unitsManage the cross-functional development, activation, measurement, and optimization of always-on, data-driven, multi-channel campaignsOptimize target engagement through audience and journey mappingLead the development of compelling audience- and narrative-driven content strategies - including competitive value propositions, client-centric messaging, and points of viewManage the development of marketing automation strategies and email nurture journeys that drive prospect identification and lead generationOversee in-person event strategies, agenda development, messaging, and brandingMonitor key performance indicators to optimize marketing effectiveness with a focus on account-driven engagement, lead generation, and revenueLeverage client insights and behavioral data to inform strategy and campaign developmentProvide advice, counsel, and hands-on support to business unit partners and senior executives and proactively lead the marketing agendaEnsure our marketing communicates a consistent brand voice and standards for Marsh & Marsh McLennanWhat you need to have: Bachelor's degree with a major in Marketing, Communications or Business Administration5-7 years of relevant, complex B2B marketing and communications experience (within insurance, professional services or financial services is highly desirable) leading large projects or marketing initiativesExperience working in a large, complex, and matrixed environment, working with a wide variety of stakeholders to develop and execute marketing & communications strategies, campaigns, and tacticsProven ability to serve as a trusted partner to internal stakeholders, and to cultivate meaningful relationships with business leadersExperience in the utilization of marketing automation to drive always-on audience engagementExperience in data analysis and interpretation for strategic decision-makingWhat makes you stand out?The capability and drive to think strategically, speak positively, and move quickly.Strong grounding in audience insightsExperience working in a large, complex, and matrixed environment, working with a wide variety of stakeholders to develop and execute marketing & communications strategies, campaigns, and tacticsProven ability to serve as a trusted partner to internal stakeholders, and to cultivate meaningful relationships with business leadersExperience in the utilization of marketing automation to drive always-on audience engagementExperience in data analysis and interpretation for strategic decision-makingWhy join our team:We help you be your best through professional development opportunities, interesting work and supportive leaders.We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solut

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