Position Summary...
What you'll do...
Job Description: Manager, Creative (Senior Copywriter, XCat Style Campaigns)
Location: Los Angeles
About us
Walmart Creative Studio (WCS) is the in-house creative agency for Walmart. We build brand love through design and storytelling that wins hearts, minds, and wallets-across every channel and customer touchpoint.
We work at the intersection of creativity and commerce, creating full-funnel brand experiences that are insight-driven, business-focused, and breakthrough. With deep collaboration across strategic business units (SBUs) such as fashion, beauty, and home, WCS helps elevate the Walmart brand into culture, delivering ideas that resonate with customers and drive business results.
We value talent, diversity, innovation, curiosity, collaboration, culture, and impact.
Overview
As a Senior Copywriter, XCat Style Campaigns, you will work within a creative pod led by the Associate Creative Director of Copy (Style), developing concepts that straddle the fashion, beauty, and home strategic business units. You'll work in close partnership with art directors and cross-functional partners to create breakthrough customer experiences across omnichannel campaigns, including broadcast, digital, paid and owned media, and retail marketing.
This role requires a conceptually driven writer who can transform strategy into sharp messaging, from writing sharp and succinct scripts for multichannel campaigns and engaging social content to crafting site assets, emails, and in-store messaging, you'll ensure a cohesive and elevated brand voice. We're looking for a strategically minded conceptual thinker with outstanding creative judgment, experience in script writing, exceptional organizational skills, and a proven ability to thrive in a dynamic, collaborative setting.
You'll be joining a fast-moving and collaborative team that believes in the power of elevated creativity to make style at Walmart feel desirable and culturally relevant.
Key Responsibilities
Creative Execution & Storytelling
Write clear, concise, and compelling copy that communicates strategic ideas and campaign messaging across full-funnel, omnichannel campaigns (broadcast, OOH, digital, social, site, retail, and more).
Support concept development and creative storytelling in response to briefs under the guidance of the ACD of Copy.
Craft scripts, taglines, manifestos, and seasonal/brand lines that help drive brand perception and elevate Walmart Style.
Maintain consistency in tone, voice, and storytelling across various assets and customer touchpoints.
Strategic & Collaborative Thinking
Translate marketing strategies and insights into creative ideas that support both customer relevance and business goals.
Actively participate in brainstorms, concept reviews, and production processes, contributing ideas and solutions aligned with campaign objectives.
Stay informed on fashion, beauty, and cultural trends that can influence creative messaging and enhance brand resonance.
Production & Execution
Support pre-production and post-production phases, including script revisions, shoot prep materials, and post-edit copy updates.
Ensure accurate copy execution throughout the production pipeline. QC'ing work and collaborating with editors, producers, and art partners.
Teamwork & Efficiency
Work closely with partners in Creative Account Management & Operations, Marketing, and Production to meet project milestones on time and on budget.
Manage multiple deliverables at once, keeping workstreams organized and expectations clear with stakeholders.
Be responsive to feedback and work collaboratively with senior creatives and peers to refine and elevate the work.
Qualifications
5+ years of copywriting experience with an emphasis on fashion, retail, or lifestyle brands.
Strong portfolio that demonstrates conceptual thinking, storytelling, and multi-channel executions.
Experience writing for full-funnel campaigns, including digital video, social, site, and in-store channels.
Excellent grasp of tone, grammar, and brand voice with the ability to adapt to evolving brand guidelines.
Strong communication, organization, and presentation skills.
Experience in fast-paced, high-volume creative environments (in-house or agency).
Bachelor's degree in Journalism, Advertising, Creative Writing, or related field.
Proficient in Google Slides, Slack, and other collaborative tools.
Reporting
Reports to: Associate Creative Director, Copy (XCat Style)
Why Join Us:
We have a thrilling job to be done: make Walmart style relevant to every American consumer. We'll get there via innovative ideas and exceptional execution. The road ahead of us is wide open and ripe for creative disruption.
If you are a visionary creative leader with a passion for style and a track record of delivering exceptional results, we invite you to apply and be part of our journey to redefine the retail landscape.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
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For information about PTO, see https://one.walmart.com/notices .
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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
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For information about benefits and eligibility, see One.Walmart (https://bit.ly/3iOOb1J) .
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The annual salary range for this position is $96,000.00-$186,000.00
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Additional compensation includes annual or quarterly performance bonuses.
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Additional compensation for certain positions may also include:
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Stock
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 1 year's experience in interactive design, editorial content management, or related field OR 3 years' experience in interactive design, editorial content management, or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Content Management Systems, Managing interactive projects in an online creative or related digital field, Working for or with creative agencies, Working with Design Software (For example, Adobe Creative Suite), including proficiency in advanced functions (For example, multi-layer masking and compositing)
Primary Location...
5404 Jandy Plc, Los Angeles, CA 90066-7006, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
