Ready to be pushed beyond what you think you're capable of?
At Coinbase, our mission is to increase economic freedom in the world. It's a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform - and with it, the future global financial system.
To achieve our mission, we're seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company's hardest problems.
Our https://www.coinbase.com/mission is intense and isn't for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there's no better place to be.
While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.
http://coinbase.com/developer-platform) (CDP is building the developer tools to bring the world onchain.Today, onchain development is slow, risky, and painful, even for the most experienced onchain developers. Our goal is to bring a million developers onchain by creating an easy to use and trusted developer experience. We build API and SDK products for developers like wallets, paymaster, staking, stablecoins, onchain data, and more.
We are a small team that moves like a startup at Coinbase, with a fast pace, strong ownership culture, and a relentless commitment to making developers happy.
We are looking for a strong PMM to lead the growth of our portfolio of developer marketing initiatives. You will be responsible for driving builder adoption for key products throughout the full lifecycle, and be the cross-functional lead for GTM launches. With a deep knowledge of the onchain developer audience and developer marketing tactics, you will have the opportunity to evangelize CDP's brand and help lay the foundation for onchain payments throughout the developer ecosystem. This role is critical to the success of our growth ambitions.
What you'll be doing:
Responsible for the development and execution of lifecycle marketing campaigns for Coinbase Developer Platform's key products and builder engagement programs across all channels
Be the voice of the customer and trusted advisor as to how current and future builders' needs inform product messaging, brand differentiation, marketing content, and tactics
Develop and lead successful product launches and marketing/GTM campaigns
Partner closely with the business development and sales teams to develop compelling marketing collateral including event presentations, one-pagers, case studies, live events, and websites
Work cross-functionally with product, business development, design, engineering, communications, and customer support to help build our customer pipeline and achieve world-class developer acquisition and retention rates
Measure and report against the performance of product marketing initiatives
Think big about the future of onchain and how we can bring developers onchain more quickly
What we look for in you:
5+ years of experience in product marketing roles at innovative, developer-focused software companies
Emerging knowledge of building and engaging developer communities
Has worked on successful product launches, developer activation/retention programs, and marketing/GTM campaigns
Experience developing compelling marketing collateral including event presentations, one-pagers, case studies, webinars, and websites
Product marketing experience in crypto, AI, Payments, or e-Comm product environment
Powerful storyteller: written, verbal, and visual
Demonstrated track record of creating campaigns to build community, deepen engagement & retention
Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
Outstanding project management skills
Ability to come up to speed on technical topics quickly
Ability to form strong relationships with a product team and cross-functional partners
Self-starter and ability to be ready to roll-up your sleeves and get things done
Nice to haves:
Experience authoring blogs
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Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).
Pay Range:
$113,815-$164,800 USD
Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.
Commitment to Equal Opportunity
Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the https://static-assets.coinbase.com/e-verify.pdf in certain locations, as required by law.
Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodationshttp://www.chromevox.com/tutorial/.
Global Data Privacy Notice for Job Candidates and Applicants
Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available https://www.coinbase.com/legal/application-arbitration-agreement
AI Disclosure
For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.
For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.
The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment. To request a reasonable accommodation due to disability, please contact mailto:accommodations@coinbase.com.
