Email Marketing Manager

SAS Shoemakers • San Antonio, TX • 1d ago

Position Summary:

SAS is seeking a data-driven and creative Email Marketing Manager to help grow our direct-to-consumer business by owning and optimizing our email marketing programs. You'll play a key role in deepening customer relationships, increasing retention, and driving revenue across both eCommerce and retail channels.

This role is ideal for someone who loves testing, segmentation, and storytelling.

Responsibilities:Email & SMS Strategy

Plan, build, and deploy campaigns across email using Salesforce Marketing Cloud platform.

Own calendar planning for promotional, seasonal, and triggered campaigns in alignment with broader marketing initiatives.

Develop messaging strategies that reflect SAS's brand tone and product benefits, including comfort, fit, and heritage.

Lifecycle & Automation

Own and optimize automated flows: Welcome Series, Abandoned Cart, Post-Purchase, and Reactivation.

Partner with design and copy teams to refresh assets and improve conversion performance.

Use dynamic content, segmentation, and behavioral triggers to personalize communications.

List Growth & Segmentation

Collaborate on lead capture strategies and on-site popups to grow subscriber lists.

Build and maintain segmentation strategies to target consumer segments.

Ensure list health and compliance with deliverability best practices and privacy standards (CAN-SPAM, TCPA, GDPR).

Analytics & Optimization

Monitor and report on key KPIs: open rate, CTR, conversion rate, revenue per send, list growth.

Conduct A/B tests on subject lines, content, timing, and CTAs to optimize performance.

Provide insights and recommendations to improve campaign effectiveness and audience engagement.

Qualifications:

3-5 years of hands-on experience in email marketing, preferably in eCommerce or retail.

Experience with Salesforce Marketing Cloud, or similar ESPs; basic HTML knowledge a plus.

Strong understanding of segmentation, automation, and testing strategies.

Ability to analyze data and translate it into actionable insights.

Collaborative, organized, and comfortable juggling multiple campaigns at once.

Passion for customer experience, storytelling, and continuous improvement.

I have read and understand the duties, responsibilities and qualifications of this position and acknowledge that I can perform the essential functions of the job with or without an accommodation. I also understand that this is a summary of this position's duties and other responsibilities may be assigned as the company deems necessary.

SAS is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. No phone calls or agencies please.

Go to Apply

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