C&I - Senior Marketing Data Analyst- Services

Franklin Energy • Sterling Heights, MI • 1d ago

As a combined organization, Franklin Energy and AM Conservation Group is undertaking what is perhaps the central challenge of our times - to help drive the transition to net-zero carbon economies while ensuring that no working families, businesses, or local communities are left behind. To do that, we are the utility industry's top provider of turn-key energy efficiency and grid optimization programs and products, all of which contribute to reducing carbon and waste and, at the same time, free-up resources for creating more innovation investment and jobs. With over 26 years in business, we have more than 1,300 experts across the United States and Canada, with warehouses on both coasts. The organization's integrated in-house services provide deep personalization and insights, helping energy partners achieve their carbon-reduction and energy productivity goals. We believe the organization's most "precious resources" are its people. We pledge a relentless pursuit to embody a culture that acknowledges, recognizes, and infinitely seeks to understand the unique differences of its people. We are committed to creating employee experiences that continually attract and embrace a multiracial, multicultural, and multigenerational workforce that promotes outstanding performance and mirrors our diverse partnerships, clients and communities we serve. Position Summary We are looking for a smart, creative, technically savvy individual with a strong background and interest in energy efficiency, marketing and data analytics. As a Senior Marketing Data Analyst - Services, you will lead initiatives and model development primarily related to advanced segmentation and targeting of long-life energy saving equipment and projects. You will work with our product and marketing teams to develop insightful Power BI dashboards connecting data from program databases, Google Analytics, and other marketing data. Other work will include forecasting activities including: building tools and providing input, customer and trade participation analyses, and other product management activities. Essential Duties and Responsibilities This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time. Lead analyses for ongoing products and projects Lead new projects and initiatives starting from exploratory analyses and scoping of requirements to developing the models and presenting to stakeholders. Develop mathematical solutions to our most pressing problems Enhance our AI capabilities with the latest algorithms and methodologies Lead the development of program and marketing Power BI dashboards to provide insights to product leadership and clients Analyze external and internal customer data using database queries (SQL), spreadsheets (Excel), web tools, statistical analysis tools (R, Python), Salesforce, and campaign management software tools Understand client and customer requirements and needs Provide actionable overall market and customer insights to address key strategic questions Build customer segmentation and targeting models in Python or R to support outreach and/or marketing campaigns Be responsible for tracking, reporting, and analyzing the performance of activities, ad-hoc analytic requests, and development/automation of regular reports Analyze A/B and Multi-variate tests, visualize and communicate results and provide recommendations Assist product owners in the development of the appropriate analytics Actively participate in the development and refinement of internal tools and processes Partner across teams to identify opportunities, define methodology, implement robust solutions and communicate learnings to a variety of individuals Actively participate in the development and refinement of internal tools and processes Position Requirements Education and Experience Bachelor's degree from an accredited college or univ

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