Description
Are you excited about building engagement programs centered around helping the developer community grow? Are you equally excited about technology and not afraid to dive in and use tools to launch impactful and new marketing programs? The Developer Marketing, Technology and Education (MET) team in the Amazon Devices organization is looking for a marketing manager to help drive awareness and adoption of our products and services among developers through building deep connections with our developer community. Our developers create engaging experiences for customers on Amazon Fire TV and Fire tablets, Amazon Appstore for Android, and Alexa enabled voice skills. Our mission is to ensure we are providing engaging and user-friendly content to our developers while driving increased adoption.
As the Engagement Marketing Manager, you will own strategic engagement initiatives, including the social channels, marketing planning to support event sponsorships, webinars, podcasts, and other marketing channels. You will be the bridge between Amazon Devices, our developers, and the broader build community, creating opportunities for meaningful connection, developer advocacy, and engagement to gather insights to help champion better products for our end customers.
As the ideal candidate, you have a strong passion for building, managing and nurturing the developer community in partnership with the Evangelism and product teams. Experience ramping up on various digital marketing platform technologies is strongly preferred. You love creating process, have a flair for content creation, and prioritize quality. Success for this role will require strong program management, high attention to detail, and being results-oriented and developer-centric in your approach.
This role will work closely with cross-functional teams such as your fellow marketing managers, Evangelism, MarTech, Engineering, and Product Marketing, to develop and execute digital campaigns that align with the program goals and objectives. Additionally, as a key engagement channel, you will lead, optimize, and scale compelling social media content across channels maximum visibility and engagement. Leveraging your deep understanding of platform-specific best practices, storytelling techniques, and rapidly evolving content trends, you lead producing visuals, videos, and narratives across LinkedIn, X/Twitter, YouTube. You will manage the entire content lifecycle, from ideation and production workflows to scheduling, publishing, and performance analysis, ensuring that every piece aligns with overarching objectives and successfully resonates with target audiences.
Our team culture is goal-oriented, collaborative and driven to achieve results while still having fun. We seek an individual who is motivated by a fast-paced and highly entrepreneurial environment with the ability to build channels strategies from the ground up utilizing past experience, data analysis, and developer insights.
Key job responsibilities
Lead end-to-end execution, management, and monitoring of social media channels
Develop and implement platform-specific strategies, guiding the creation of impactful and engaging content designed to drive engagement and performance metrics
Partner with internal teams to implement engaging content and create reporting to measure developer engagement and proposals for improving the developer experience
Plan, develop and roll out digital campaigns with use of multiple-channels including but not limited to paid media, email, website, social channels
Utilize performance insights to inform data-driven decisions, shaping editorial calendars, identifying emerging content formats, and creating a clear strategic roadmap that aligns social media efforts with broader business objectives
Tracks social and community engagement trends and layers into overall strategy
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
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Ability to coordinate fast-paced projects across functional teams
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Success in managing complex and multi-faceted marketing programs with the ability to drive projects through to completion.
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Exceptional interpersonal, verbal and written communication skills
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Hands-on experience managing social platforms and content planning
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Proven track record of creating and executing successful engagement programs, from in-person events to digital campaigns
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Exceptional written and verbal communication skills with the ability to craft compelling content and messaging.
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Ability to thrive under ambiguous and shifting priorities in a high-growth environment.
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Strong organization skills and attention to detail
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Passionate about building relationships and fostering community connections
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Creative thinker who brings fresh ideas to drive engagement and innovation
Preferred Qualifications
Experience in digital marketing and content production timelines and process
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Experience with developer community platforms such as GitHub, StackOverflow, Discourse, Common Room
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Experience with digital marketing channels, such as LinkedIn, X/Twitter, Webinars, YouTube
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Experience with social management tools like Sprinklr or Sprout
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Experience with co-marketing with developer agencies and partners
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Experience utilizing digital analytics platforms, such as Google Analytics or Adobe Analytics
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.
