Intro
Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!
Why you'll love this job
The Sr Manager, Global Marketing is part of the Global Engagement Division. This role is responsible for developing and guiding the overarching marketing strategy for key strategic partnerships. This leader will serve as the primary marketing liaison, orchestrating comprehensive campaign management from conception through execution and optimization.
What you'll do
As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.
Serves as the primary marketing point of contact and relationship manager for major strategic partners, fostering strong, collaborative relationships with internal American Airlines stakeholders (including Partnerships, Communications, Brand, Creative, Digital, Loyalty, and Legal teams) and external partner team leads to ensure seamless communication, strategic alignment, and effective program execution.
Owns, develops, and orchestrates the end-to-end campaign management process for all designated partnership initiatives. This includes working closely with internal teams and partner marketing counterparts to define campaign objectives, identify target audiences, develop compelling value propositions, plan integrated marketing activities, oversee creative development, manage execution timelines, and optimize campaigns for maximum impact and ROI.
Leads and facilitates all recurring strategic marketing and creative development meetings with key partners, driving the agenda, ensuring productive discussions, capturing key decisions, and translating outcomes into clear, actionable plans to meet overarching partnership goals and contractual commitments.
Collaborates with internal analytics and insights teams to define key performance indicators (KPIs) for partnership campaigns, monitor performance, and deliver regular reporting to both internal leadership and partner stakeholders.
Works with channel owners and placement governance teams to ensure optimal allocation and utilization of marketing assets and inventory for partnership campaigns.
Proactively identifies opportunities to enhance partner marketing programs, introduce innovative approaches, and deepen strategic alignment to drive incremental value for both the company and its partners.
All you'll need for success
Minimum Qualifications- Education & Prior Job Experience
Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent experience
7+ years of marketing experience, with a focus on partnership marketing
3+ years of experience in a leadership role, with a proven track record of driving business growth through marketing initiatives
Preferred Qualifications- Education & Prior Job Experience
10+ years of marketing experience, with a focus on partnership marketing
5+ years of experience in a leadership role, with a proven track record of driving business growth through marketing initiatives
Master's degree in Marketing or a related field
Experience working in the airline industry or a related field
Skills, Licenses & Certifications
Strong knowledge of marketing principles, including campaign development, execution, and optimization
Experience with marketing analytics tools and data analysis
Excellent communication, collaboration, and project management skills
Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions
What you'll get
Feel free to take advantage of all that American Airlines has to offer:
Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.
Wellness Programs: We want you to be the best version of yourself - that's why our wellness programs provide you with all the right tools, resources and support you need.
401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
Feel free to be yourself at American
From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.
Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life's journey? Feel free to be yourself at American.
EQUAL EMPLOYMENT OPPORTUNITY/ AFFIRMATIVE ACTION POLICY
American Airlines maintains a continuing policy of nondiscrimination in employment. It is our policy to provide equal opportunity and access for all persons, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or status as a disabled veteran or other protected veteran, in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations. This policy of nondiscrimination shall include, but not be limited to, the following employment decisions and practices: hiring; upgrading; promotions; demotions or transfers; layoffs; recalls; terminations; rates of pay or other forms of compensation; selection for training, including apprenticeship; and recruitment or recruitment advertising.
