Senior Product Marketing Manager

Cornerstone onDemand • Detroit, MI • 14h ago

At Cornerstone, we believe that everyone has the potential to change the world. Our mission is to help organizations develop extraordinary people who deliver extraordinary results. We enable this through solutions that help connect people to great companies, keep people in touch with essential skill building, and enable people to continuously develop into the greatest versions of themselves to bring real results to both individual careers and the overall business.

Are you ready to take on a role that will impact Cornerstone's global success? We're looking for a Senior Product Marketing Manager who is a storyteller and can nail the overall positioning and activation of our products to hit our revenue targets. As a remote position, you'll be able to work from wherever you feel most productive.

Reporting to the Sr. Director of Product Marketing, you will play a critical role in shaping the strategy, positioning, and messaging of our products. We're looking for a strategic and collaborative Product Marketing Manager to lead go-to-market planning, positioning, and content development for our solutions, working across internal teams and partner ecosystems. This role will play a key part in driving growth through compelling messaging, sales enablement, and joint marketing with partners.

If you're ready to dive in and make a huge impact at Cornerstone, we want to hear from you.

In this role you will...

Strategic Planning: Lead messaging for products/solutions; tested with customers. Create validated positioning frameworks and partner-led go-to-market approaches.

Product Positioning: Lead messaging for products/solutions, tested with customers. Create validated positioning frameworks; manage competitive differentiation.

Go-to-Market Strategy: Lead full GTM for products/solutions; build repeatable plays across both internal and partner-led channels. Develop and execute cross-functional launch plans; track and report GTM performance

Market Research: Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies.

Content Strategy: Develop content strategy for launches and sales motion. Support partner and customer-facing content, including product guides, presentations, videos, and partner-ready content to support both direct and partner sales efforts.

Sales Enablement: Equip internal sales and partner teams with the tools, training, and resources needed to effectively position and sell the product.

Customer Insights: Gather and analyze customer feedback and data to continually refine product features and messaging.

Competitive Analysis: Monitor and analyze competitor products, strategies, and marketing efforts to identify opportunities and threats.

Performance Measurement: Establish and track key performance indicators (KPIs) to measure the success of partner co-marketing programs, marketing campaigns and product initiatives.

Cross-Functional Collaboration: Lead cross-functional GTM workstreams with product, sales, marketing, and partner teams. Drives alignment across GTM and product teams to drive a cohesive marketing and partner strategy.

You've got what it takes if you've got...

Bachelor's degree in marketing, business, or a related field (MBA is a plus).

5+ years of experience in product marketing, preferably in B2B SaaS or enterprise technology.

Proven experience developing and executing go-to-market strategies for new products and features.

Strong background in creating compelling product positioning, messaging, and content across multiple channels.

Experience collaborating with partner marketing, alliances, or channel teams to develop joint campaigns and co-marketing programs.

Exceptional communication, storytelling, and presentation skills, with the ability to simplify complex ideas for diverse audiences.

Strong analytical skills and experience using market research, competitive intelligence, and performance metrics to guide decisions.

Comfortable working cross-functionally with product management, sales, customer success, and external partners. Experience with Hyperscaler marketplaces a plus.

Strong project management skills, with the ability to manage multiple projects simultaneously.

Collaborative and able to work effectively with cross-functional teams.

Proficiency in marketing software and tools (e.g., CRM, analytics, content management systems).

If you've got a background in learning, talent, or HCM software space, that's a huge plus!

Extra dose of awesome...

Desire to explore, create and test, with a passion for teaching others to do the same

Can collaborate with all levels of the organization and get buy-in from teammates, cross-functional partners, and senior leaders

Inspired to take "intelligent risks" to ensure we're delivering best in class content, tools, tips, and experiences to the field

Always looking to streamline workflows and create efficiencies

Able to work independently, but also excited to collaborate

Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at careers@csod.com

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