Marketing Manager Business Development - Intellectual Property & Technology

DLA Piper LLP (US) • New York, NY • 9h ago

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let's see what we can achieve. Together.Summary The BD & Marketing Manager plays an important role in supporting the business development and marketing priorities of the Intellectual Property and Technology practice group. Working closely with the Practice Group Leader, subgroup leaders, and team members across the firm, this individual helps drive client-focused initiatives, support go-to-market campaigns and contribute to the group's visibility and growth. This role involves strong project coordination, writing, and communication skills. The BD & Marketing Manager helps track business development activity, coordinate practice campaigns, support client targeting, and develop high-quality materials. They bring a proactive approach to execution, attention to detail, and a collaborative mindset.The ideal candidate is a self-starter who is comfortable working in a fast-paced environment, able to manage multiple projects, and eager to learn and grow as a marketing and BD professional. The role also includes support for cross-functional projects such as CRM, experience management, client onboarding, and lateral integration.Location This position can sit in any of our U.S. offices and offers a hybrid work schedule.ResponsibilitiesSupport practice group and subgroup leaders in executing on BD and marketing initiatives and tracking progress against priorities.Monitor IP law developments, patent, trademark and copyright trends, franchise regulations, and technology and life sciences sector changes to help identify opportunities for client outreach and thought leadership. Develop a solid understanding of the practice group's strengths to support creation of client-facing materials and positioning.Coordinate with senior team members and provide assistance on practice-specific campaigns and projects.Use business intelligence tools to support client targeting, lead tracking, and growth opportunities.Partner with communications and marketing colleagues on go-to-market initiatives and promotional campaigns.Leverage CRM and other tools to help manage business development pipelines and campaign outcomes.Collaborate across practice groups, sectors, and client teams to support integration and cross-practice marketing.Assist with pitch and proposal development, directories submissions, and the creation of awards content.Help plan and execute client-facing events and sponsorships aligned with the practice group's strategic priorities.Support budget tracking and reporting to ensure marketing spend aligns with business goals.Contribute to department-wide initiatives including onboarding, CRM adoption, and experience management.Coordinate with recruiting and integration teams to support BD onboarding of new hires.Stay current on marketing technologies and contribute ideas to improve efficiency and impact.Other duties as assigned. Desired SkillsThe ideal candidate has prior experience in law firm or professional services marketing and brings strong written and verbal communication skills, with a focus on clarity, tone, and accuracy. They are organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment. A proactive, collaborative mindset and sound judgment are essential, along with a willingness to learn and adapt to evolving business needs. Familiarity with litigation or disputes practices with an understanding of the business drivers and client expectations in these areas is strongly preferred. The candidate should be proficient in Microsoft Word, Excel, and PowerPoint, and experience with CRM platforms or marketing technologies is a plus. Strong writing, editing, and presentation skills are critical, as is a growth mindset that embraces continuous improveme

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