Head of Brand Activations

Raising Cane's • Plano, TX • 14h ago

Company Description

At Raising Cane's Chicken Fingers®, we serve only the most craveable chicken finger meals - it's our One Love! Known for our great Crew and cool Culture, we follow a Work Hard. Have Fun. philosophy. Raising Cane's is the fastest-growing chicken concept around and is on track to be a Top 10 Restaurant Brand in the United States. Each Crewmember is important to our rapid growth and enduring success. Now is your chance to join the Team and Raise The Bar!

Job Description

The Head of Brand Activations is responsible for ideating, negotiating, orchestrating, and leading all brand activations. This role drives a deep understanding of how brand activations contribute to sales and marketing goals, support company initiatives, and deliver premium, memorable experiences. The role also oversees talent and content strategy, ensuring activations are impactful, trend-aligned, and elevate brand presence.

Your Impact and Responsibilities:

Define and manage the brand activation strategy to align with overall brand goals and objectives

Lead activations from concept through execution, while developing and mentoring a high-performing team

Identify, negotiate, and secure talent in alignment with leadership, ensuring brand fit and value

Maximize talents to build brand awareness and deliver optimal cost per impression results

Drive planning and real-time decision making to ensure seamless execution and content delivery

Collaborate cross-functionally to share activation plans, results, and learning across departments

Partner with agencies and internal teams to ensure activations stay on schedule and deliver higher ROI

Provide on-site leadership for all high-profile activations and talent engagements

Present compelling opportunities and activation plans to leadership with clear rationale and risk assessment

Deliver trend forward, engaging content that enhances brand reach and consumer connection

Continuously evolve brand activations through creative thinking and industry trend awareness

Travel Requirements:

Up to 25 - 50%

Qualifications

10+ years' experience in marketing, brand management, or related field

Experience leading high-profile brand activations in a national or global consumer facing brand

Strong experience engaging talent and negotiating large contracts with celebrities

Bachelor's degree in marketing, advertising, or related field required

Knowledge of SAG requirements and other legal implications

Self-driven, flexible, and highly energetic with strong written and verbal communication skills

Detail-oriented, organized, and able to manage shifting priorities

Thrive in a fast-paced environment and proactively engage in topical opportunities

Additional Information

All your information will be kept confidential according to EEO guidelines.

Candidate Privacy Notice (https://www.raisingcanes.com/candidate-privacy-notice/)

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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