Growth Marketing Manager

Meta • Annapolis, MD • 1d ago

Summary:

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click "Apply to Job" online on this web page.

Required Skills:

Growth Marketing Manager Responsibilities:

Drive go-to-market by planning, executing, and scaling growth marketing campaigns to help connect Meta's advertisers with Sales and other similar offers, to facilitate adopting advertising best practices.

Oversee end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches.

Working with quantitative and qualitative data teams to deeply understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement.

Design and implement test plans to understand drivers of conversion and revenue.

Collaborate with cross-functional teams to define requirements, scope, deliverables, and goals.

Owning quarterly goals across relevant KPIs and drive expected QoQ growth.

Telecommute from anywhere in the US permitted.

Minimum Qualifications:

Requires a Bachelor's degree (or foreign degree equivalent) Bachelor's degree in Computer Science, Engineering, Applied Sciences, Mathematics, Physics, Marketing, Business Administration or related field followed by six years of progressive, post-baccalaureate work experience in job offered or in a marketing-related occupation.

Experience must include six years of experience in the following:

Experience in at least two of these areas (Email, Digital Ads, or lifecycle marketing)
A/B Testing and lift measurement
Partnering with sales or product teams to deliver marketing campaigns to businesses or consumers
Influencing and providing direction to cross-functional teams
Driving go-to-market and business results by strategizing, planning, executing and scaling marketing campaigns for a functional area
Generating analytical insights to determine marketing strategy, and to drive significant response improvement and efficiency

Public Compensation:

$224,667/year to $244,200/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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