Marketing Segment Manager Brand

ASSOCIATED BANK • Milwaukee, WI • 1w ago

JOB REQUIREMENTS: At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you. Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. The Marketing Segment Manager is responsible for developing, business casing and implementing marketing plans and tactics for the Brand Experience team; this includes Human Resources, Diversity, Equity, & Inclusion (DEI), and Talent Brand. The marketing plans must be measurable and align with the financial goals and objectives of products and business units. The development of these plans requires thorough knowledge of the businesses involved, the competitive environment, leading marketing practices and expected results within the space. This position will lead a cross-functional team representing design, digital, operations, analytics and products to create innovative customer-centered campaigns that increase revenue for the products and line of business. This person will, Develop, business case and implement effective marketing plans with measurable results for the Brand Experience teams that support annual objectives and sales goals.Must base strategy and business case on expected results, pas learnings and a measurable return on marketing investment (ROMI) Work directly with leadership to understand their priorities and strategic objectives, situational opportunities and to provide timely support for their initiatives and market opportunities. Work with key partners, facilitate and oversee the analysis of the customer and prospect universe in order to provide insight and market opportunities for the products and groups supported.Identify and target optimal prospects and customers.Execute programs and solutions that deliver measurable results against forecasted expectations. Ensure channel message integrity for all groups, ensuring continuity of message and focus.Manage marketing calendar and tactics including direct mail, email, sales collateral, print, paid search, digital display, social. Compile voice of customer and customer insights, measure marketing initiatives and identify ways to continuously drive marketing effectiveness.Consistently measure and communicate... For full info follow application link. The employment policy of Associated Banc-Corp, and its subsidiaries and affiliates (\"Associated\") provides equal opportunity to all persons. We support a diverse and inclusive work environment where colleagues are respected, treated fairly, and given equal opportunities to perform to their fullest potential. We believe it is only with a diverse and inclusive workplace that the organization can truly perform at its best, carry out its vision, and make a difference for the communities we serve. *** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/82BE57256A2747CF

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