Growth Marketing Manager

iCIMS • Richmond, VA • 16h ago

Job Overview

Are you an experienced marketing professional looking to accelerate your career? Do you have a proven track record of driving sales and revenue growth by developing enterprise-wide campaign plans? If so, we're looking for you to join our Demand Generation Team as a Growth Marketing Manager, where you'll create, refine and execute strategies geared to meet goals for our Enterprise market segment. In this role, you'll be responsible for planning, organizing, and executing integrated marketing programs that generate new and advance existing opportunities. You'll perform continued data analysis to help optimize performance. If you're an organized team-player who enjoys developing and implementing impactful marketing programs that drive growth, we'd love to bring you on board!

About Us

When you join iCIMS, you join the team helping global companies transform business and the world through the power of talent. Our customers do amazing things: design rocket ships, create vaccines, deliver consumer goods globally, overnight, with a smile. As the Talent Cloud company, we empower these organizations to attract, engage, hire, and advance the right talent. We're passionate about helping companies build a diverse, winning workforce and about building our home team. We're dedicated to fostering an inclusive, purpose-driven, and innovative work environment where everyone belongs.

Responsibilities

Develop marketing plan for target audience to hit defined goals for new customer acquisition

Orchestrate integrated marketing programs (channel, messaging, execution, optimization, measurement), both inbound and ABM, that maximize marketing qualified leads into sales-ready opportunities

Work closely with Marketing Ops and CRM system (Salesforce) to ensure all leads, contacts and accounts are properly assigned to sales teams at the right time in the buyer journey

Proactively collaborate with Marketing stakeholders to define needs to support integrated campaign planning initiatives (e.g. digital, sales enablement, content assets, events, webinars, etc.).

Proactively manage third party vendors and budget to drive demand and maintain campaign calendar

Act as marketing subject matter expert on segment and collaborate with segment-specific sales teams

Monitors industry landscape to develop go-to-market strategies to reach target personas and identify gaps

Develop ongoing testing strategy to increase engagement, brand awareness, and drive additional demand into the pipeline for sales to action

Report to leadership on a weekly/monthly cadence and recommended actions for improved results

Maintain expertise in account-based marketing best practices, tactics, trends. Shares insights and recommendations with management for improving process and results.

Provide ongoing data, engagement, and insights on target accounts and contacts utilizing internal tools.

Qualifications

3-4 years of marketing, demand generation, or segment-based marketing experience, preferably in a high-growth B2B SaaS environment

Bachelor's degree in Marketing or Business or comparable field.

Proven ability to work collaboratively with cross-functional stakeholders.

Proficient using marketing automation systems and integrating those capabilities with CRM.

Ability to manage multiple projects at the same time in a fast-paced environment.

Excellent communications skills, both written and verbal.

Experience with Marketo, Salesforce, Demandbase or other ABM tech preferred.

Strong reporting capabilities and the ability to provide insights and analyze multi-channel campaign results

Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth

Previous project and budget management experience

Demonstrated flexibility, creativity and problem-solving skills

Strong results orientation with a proven track record of flawless execution and strong attention to detail

Advanced Microsoft Office proficiency experience is a plus

EEO Statement

iCIMS is a place where everyone belongs. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at iCIMS. We are proud to be an equal opportunity and affirmative action employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics. If you'd like to view a copy of the company's affirmative action plan or policy statement and/or if you would like to request an accommodation due to a disability, please contact us at careers@icims.com .

Compensation and Benefits

We accept applications for this position on an ongoing basis until the position is filled. Applications will be reviewed as they are received, and qualified candidates may be contacted throughout the posting period.

The anticipated base pay range for this position is $75,000-$85,000 annually. Final compensation will be based on factors such as relevant experience, skills, education, internal equity, and market data. This range aligns with our commitment to equitable and transparent compensation practices, as required by applicable law.

Competitive health and wellness benefits include medical, dental, vision, 401(k), dependent care, short term and long-term disability, life and AD&D insurance, bonding and parental leave, mindfulness resources, an open vacation policy, sick days, paid holidays, quiet hours each workday, and tuition reimbursement. Benefits and eligibility may vary by location, role, and tenure. Learn more here: https://careers.icims.com/benefits

iCIMS

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