At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
Product Marketing Manager, CVS Healthspire Payor Solutions
At CVS Health we are on a mission to democratize healthcare - improving outcomes while making healthy living more accessible for all. CVS Healthspire is focused on helping employers and health plans deliver the highest quality care for their members. We are looking for innovative marketing leaders who think big and push boundaries to drive business result with our clients and their members at the center of what we do. Join us in our mission to lower health care costs, increase accessibility, and improve lives.
What you will do:
The Product Marketing Manager will be part of an exciting team focused on driving growth through product and service offerings to both B2B and B2C audiences. We are looking for an individual that can quickly and effectively onboard to learn the needs of the customers and support several important initiatives within the Payor Solutions portfolio.
As the Marketing Manager, you will be responsible for executing the tactical delivery of metric-based, multi-channel marketing plans. You will support the position and messaging, internal and external communication activations, including asset development and channel mix, to drive and support business objectives.
The Marketing Manager role offers a unique opportunity to gain exposure to a number of functional areas within a Fortune 10 company while driving the execution of integrated marketing plans to reach our specific business and marketing goals. A successful candidate will be curious, detail-oriented and a creative problem solver who can excel within dynamic cross functional teams and own the execution of multiple projects.
Specific Responsibilities:
Participate in cross-functional working team meetings related to new products and services development and go to market strategies
Execute and manage marketing strategies leveraging paid, earned, and owned channels to drive awareness and demand for product growth
Execute member/patient enrollment campaigns to deliver product value to payors and their members
Manage and develop strong, collaborative relationships with Business Partners across the organization (e.g., Product innovation, Sales Operations, Customer Insights, Media and Legal) to ensure marketing initiatives meet launch deadlines, on time and in budget
Develop and maintain marketing project schedules and status reports as well as presentations that communication project updates and/or milestones
Act as an independent self-starter and anticipate requests to properly execute projects and initiatives
Establish and leverage analytics to measure campaign success; continuously optimize and innovate to deliver desired results
Required Qualifications
5+ years expertise in B2B and B2C product marketing expertise of leveraging a surround sound/cross channel approach
Required Qualifications
Proven ability to partner cross functionally at all levels of the organization to ensure you are bringing both leadership and influence
Able to navigate a complex organization: the ideal candidate will have worked effectively in an organization of considerable size, scope and complexity. They will be highly effective at partnering and will understand how to collaborate, influence and drive impact across the organization
Ability to synthesize and structure complex information and deliver it in a clear and compelling way through strong story telling & quantitative and qualitative evidence
Required Qualifications
Bachelors degree or equivalent professional work experience required
Anticipated Weekly Hours
40
Time Type
Full time
Pay Range
The typical pay range for this role is:
$54,300.00 - $145,860.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan .
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 08/31/2025
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
