Marketing Creative & Content Strategy Director

ADP • Roseland, NJ • 13h ago

ADP is seeking an experienced, highly motivated, and creative individual to join our team as a Marketing Creative & Content Strategy Director

This is a new role. You will translate business and marketing objectives into a clear, creative and content strategy to define how we show up in the market and how that translates across different channels, audiences, and executions.

You will develop and manage the creative and content process from concept development to final execution, working with a team of marketers across campaigns, digital, events, and brand. This includes establishing a consistent message and theme within ADP's brand guidelines and identifying creative ways for us to show up and stand out in the market.

This is a B2B role focused on reaching small- and mid-sized business buyers for ADP's fast-growing HR Outsourcing segment.

Responsibilities

Define the creative and content strategy for go-to-market campaigns across all channels

Identify opportunities for storytelling within the creative and content strategy

Influence the editorial calendar to present a unified theme across marketing initiatives

Collaborate with other departments to ensure creative strategies are aligned , implemented and executed successfully

Stay up to date on industry trends and the competitive landscape to continually evolve and pressure test the messaging and the positioning of our products

Write and execute creative briefs for agency work and/or AI to ensure alignment

Implement best practices in the creative process that instill a culture of efficiency, attention to detail, collaboration and a focus on measurable results.

Ensure that all creative meets marketing campaign objectives

Review, vet, and approve all design deliverables to ensure the highest quality standards are met and delivered on time

Test, analyze and measure the success of creative executions across channels

Evaluate AI strategies and submit use cases that can support or accelerate executions

LI-CS5

Requirements and Qualifications

10 years of progressive marketing, advertising, or creative strategy experience

Progressive agency experience, such as creative services lead, creative director, strategist, or similar

Experience leading the creative strategy, development and delivery of integrated marketing campaigns

Experience making decisions through an analytical approach, balancing buyer and business needs

Experience using AI at work for ideation and creation, and demonstrate a curiosity and hunger for experimenting with ways AI can unlock productivity, creativity, insights, or speed for marketing

Possess a keen eye for design: designing with purpose and with the audience in mind

Understands how to turn performance data insights into a strategic and executional advantage

Excellent written and verbal communication skills

Strong project management, leadership, and collaboration skills

Able to work both independently and collaboratively in a fast-paced environment

Bachelor's degree in marketing, communications, advertising, or related field

This is a hybrid role: Must be able to work from an ADP office at least 3 days/week

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is $98,000.00 - $198,800.00 / Year

Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.

A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition (https://www.adp.com/about-adp/awards-and-recognition.aspx) .

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP's operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP's culture and our full set of values.

ADP

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