Digital Marketing Manager

Call Your Mother Deli • Washington, DC • 22h ago

At Call Your Mother we believe that great food is made even better with amazing service and having fun together. CYM is a neighborhood bagel shop and deli with locations in the DC area and Denver, CO. We're looking for new team members with positive attitudes and an eagerness to learn who are as excited about good food & GOOD VIBES.

We're hiring a Digital Marketing Manager in Washington, DC!

The Digital Marketing Manager will lead the strategic development and hands-on execution of multi-channel lifecycle marketing, driving engagement, frequency, and loyalty across our guest base.

You'll own the systems, campaigns, and creative strategies that make every stage of the guest journey feel personalized, playful, and performance-driven; from first-time visitors to lifelong bagel besties. You're equal parts CRM nerd, brand storyteller, campaign manager, and team player, with the technical chops to drive measurable results and the emotional intelligence to collaborate across functions. This position is based on Washington, DC.

Company Core Values & Expectations:

Vibrant - Abundantly happy, fun, passionate, playful, and kind

Integrity - Honest, caring, real, and always striving to do the right thing

Belonging - Work as a team to make people feel welcome

Energy - Active, proactive, and work hard to make things happen

Seize the Moment - Make the most of every opportunity by saying yes, by trying new things, and by being original

As a CYM team member, you'll make an impact by:

Creating extraordinary moments for guests

Contributing to our business with your ideas and feedback

Supporting and lifting up our communities and neighborhoods

Being yourself and making genuine relationships with other team members and guests

Your core responsibilities will be:

Lifecycle & CRM Strategy

Design and implement full-funnel guest lifecycle strategies across email, SMS, and app (e.g. welcome, win-back, loyalty, churn prevention)

Lead segmentation and journey mapping based on behavior, RFM models, and guest insights

Partner with and lead Loyalty platform to define and evolve tiered experiences, promotions, and surprise-and-delight tactics

Integrated Marketing & Campaign Execution

Collaborate with Brand and Creative teams to develop seasonal and brand campaigns with integrated messaging across owned channels

Manage campaign planning calendar and orchestrate execution across digital touchpoints: website, email, SMS, app, in-shop

Work closely with the CX and Local Shop Marketing teams to localize lifecycle strategies when appropriate

Data, Insights & Performance Reporting

Establish and track key performance metrics (open rate, click rate, conversion, retention, repeat rate, churn, etc.)

Translate data into actionable strategies and testing plans to improve performance

Regularly present performance results, insights, and recommendations to leadership and cross-functional teams

Technical & Platform Leadership

Lead our marketing technology stack (CRM, loyalty, email/SMS, app UX, customer data integrations) to drive ROI

Work closely with vendors and product/ops teams to optimize guest experience on digital platforms (e.g. Toast, Olo, Etc)

Ensure data cleanliness and integration between loyalty, ordering, and CRM systems

Collaboration & Leadership

Work cross-functionally with Creative, CX, Ops, and Tech to ensure guest messaging is on-brand, on-time, and on-point

Collaborate with shop marketing and community marketing managers to support campaigns at the local level

Collaborate with creative support for content development, testing, and deployment

Provide mentorship to team members and help scale a strong digital marketing foundation

You'll be a great addition to the CYM team if you have:

5+ years of experience in CRM, loyalty, or lifecycle marketing roles (hospitality, retail, food/bev, or DTC brands preferred)

Proven ability to design and execute multi-channel marketing journeys (email, SMS, app, web)

Experience managing CRM tools, loyalty platforms, and customer data systems

Strong analytical mindset; comfortable using data to shape strategy and tell a story

Creative thinker who's obsessed with customer experience and brand love

Adept at working cross-functionally and flexing between execution and big-picture thinking

Comfortable in a fast-moving, startup-style environment, scrappy but strategic

You'll love working at CYM because:

Competitive base salary: $90,000 and 10% bonus opportunity

Exciting opportunities for growth and development! With CYM's continued expansion, this role offers a strong foundation to grow your leadership skills and take the next step in your career.

Great people, real support, and incredible VIBES. We're focused on a positive, people-first culture where everyone feels they belong and they're supported. You'll find a team that's welcoming, celebrates wins together, and most importantly, keeps things fun every day!

Great benefits (our team agrees!) Health, dental, and vision insurance (for full-time staff averaging 30+ hours/week), 4% employer match 401k, paid vacation, and paid parental leave, Employee Assistance Program, free Call Your Mother staff meals, free fitness and wellness classes, free English/Spanish classes and DuoLingo reimbursement, team building activities, and more.

We provide equal opportunities to everyone who works for us and every applicant. We consider applicants for all positions without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, military or veteran status, or any other legally protected status. We enthusiastically celebrate the diversity of our team and believe that talent, passion, and experience are the only relevant criteria for considering new team members.

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