Social Media Marketing Manager
Apply now (https://secure.dc4.pageuppeople.com/apply/1011/gateway/default.aspx?c=apply&lJobID=495426&lJobSourceTypeID=796&sLanguage=en-us) Job no: 495426
Work @type: Full Time
Location: Troy, NY
Categories: Staff, Communication and Media, CFHE
Who we are
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Nestled on a beautiful 275-acre campus in upstate NY, Rensselaer is home to five schools, 32 research centers, three makerspaces, an observatory, one of the world's fastest supercomputers, and IBM's Quantum System One - the first university-based quantum computer in the world.
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Job Summary
The Social Media Marketing Manager is responsible for developing, executing, and refining Rensselaer Polytechnic Institute's enterprise-level social media strategy. The Manager will build upon RPI's existing social media presence to support institutional goals related to brand visibility, audience engagement, student recruitment, and reputation building.
The Social Media Marketing Manager will work collaboratively across departments to lead strategic planning, content creation, community engagement, and performance measurement. The Manager will also be responsible for establishing governance and ensuring that social media efforts across campus align with institutional standards, tone, and objectives.
Duties and Responsibilities Include:
Establish and lead a comprehensive, platform-specific social media strategy aligned with RPI's brand identity and institutional priorities
Create, develop, plan and run social media campaigns, and work with team members to support integrated communications efforts
Manage and maintain the university's social media content calendar and campaign planning and execution
Collaborate with departments such as Admissions, Advancement and Student Experience to support strategic initiatives through coordinated social content
Monitor trends, topics, and mentions; engage with audiences and manage community interactions in real time
Analyze performance data using social media analytics tools; generate regular, user-friendly reports and provide strategic insights for continuous improvement
Establish and maintain social media guidelines, best practices, and brand voice standards across the university
Provide strategic direction to social media staff in other departments to ensure alignment with university-wide messaging, visual identity, and engagement goals
Foster a coordinated and cohesive institutional presence across all social platforms by promoting collaboration and shared standards
Minimum Qualifications
Bachelor's degree in digital media, communications, social media or related field
Five (5) or more years of professional experience managing social media strategy and content for a brand, institution, or organization
Relevant combinations of education, training and experience may be considered.
Minimum Knowledge, Skills, and Abilities
Deep understanding of social media marketing principles and practices, advertising platforms and audience segmentation and targeting strategies
Fluency with social media management platforms (e.g., Sprout Social, Hootsuite), analytics tools (e.g., Google Analytics), and content creation software (e.g., Adobe Creative Suite, Canva)
Proven success in running social media listening, engagement and advertising efforts
Experience developing and enforcing social media policies or guidelines
Proficiency in visual storytelling and marketing editing and copywriting
Background working in higher education or other complex, multi-stakeholder environments
Shift
Business Hours with weekends or evenings occasionally required
Travel
Local travel between campus locations only
Driving
Incidental driving possible, but not required
Starting Salary/Rate
Expected hiring range: $72,000 - $80,000
Pay transparency disclosure: The selected candidate's salary will be determined based on factors that include the available budget, internal equity, and the final candidate's qualifications, experience, education and other job-related credentials. This hiring range is provided as Rensselaer's good faith estimate of the expected hiring range at the time of posting.
Application instructions
Follow the on-screen prompts to create a brief online profile. Please be ready to upload your resume and cover letter.
If you need assistance with the online application process, please contact careers@rpi.edu.
Job Posted Date
Applications will be accepted until the position is filled.
Total Compensation and Benefits Information
Rensselaer's Total Compensation Program is designed to provide stable pay growth, a comprehensive and affordable benefits package, and a comprehensive and affordable retiree medical and prescription plan. Our goal is to provide you and your family with a comprehensive health and welfare program as an umbrella of financial security and protection during your employment. For more information, please visit Benefits | Human Resources (rpi.edu) (https://hr.rpi.edu/benefits) .
Rensselaer is committed to the cultivation of a community that is welcoming, inclusive, and above all values learning. We welcome candidates who bring a variety of perspectives to Rensselaer's work and campus communities. Rensselaer Polytechnic Institute is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or gender identity, national origin, disability status, protected veteran status, or other characteristic protected by law.
Advertised: 14 Jul 2025 Eastern Daylight Time
Applications close:
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