Content & Social Media Specialist

Insight Global • West Palm Beach, FL • 6d ago

Job Description

Insight Globals client is looking for a creative and data-savvy Content & Social Media Specialist to help shape how their brand connects with music professionals and the broader entertainment industry. Youll create compelling content, drive engagement, and grow our digital presence turning awareness into action by supporting lead generation, referrals, and industry credibility. This role is perfect for a versatile marketer with a strong visual eye, sharp copy instincts, and a knack for digital storytelling. You should feel just as confident editing a video as writing a social caption or analyzing engagement metrics.

Key Responsibilities

Content Creation & Messaging

Build tailored content calendars that speak to distinct industry segments (artists, managers, attorneys, etc.).

Design and produce visual content using Adobe Creative Suite, Canva, and similar tools.

Create and edit short-form videos (Reels, TikToks, Shorts) that tell impactful financing stories, spotlight clients, and highlight music industry education.

Write clear, engaging copy for social media, emails, blogs, scripts, and landing pages that translate financial offerings into accessible language.

Design marketing collateral for both print and digital use including event signage, merch, invites, and more.

Social Media Strategy & Community Management

Manage daily posting, engagement, and community building across Instagram, LinkedIn, TikTok, YouTube, Facebook, and X (Twitter).

Use Sprout Social to schedule content, track KPIs, and monitor performance.

Grow and engage online communities while identifying UGC and influencer opportunities.

Monitor analytics (reach, engagement, follower growth, conversions) and use insights to improve content strategy and targeting.

Implement basic tracking tools (QR codes, backlinks, etc.) to measure digital engagement.

Cross-Functional Collaboration

Partner with sales and other departments to align messaging across campaigns and product launches (e.g., YouTube Financing, Catalog Advances).

Support paid digital marketing efforts with strategic copy and creative assets.

We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\EEOC\KnowYourRights6.12ScreenRdr.pdf) .

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

Skills and Requirements

35 years of experience in content creation or social media, ideally in music, entertainment, or finance

Proficient with design tools (Photoshop, Illustrator, InDesign, Canva) and video editing software

Strong photography/videography and editing skills

Excellent writing and communication skills with platform-specific adaptability

Solid knowledge of social platforms, content strategy, and analytics tools (Sprout Social, Meta Suite, GA4)

Organized, detail-oriented, and thrives in a fast-paced, collaborative environment Understanding of the music industry (royalties, publishing, touring, etc.)

Experience with influencer or referral campaigns

Familiarity with paid social and SEO basics null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.

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