Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you're ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
The Sr. Manager, Marketing Operations is a key operational and program management role supporting teams across the Marketing organization. This role is focused on driving alignment, executional rigor, and strategic coordination of cross-functional Go-To-Market initiatives.
As a member of the Marketing Operations team, this person will play a pivotal role in building and operationalizing marketing programs that enhance the guest experience and accelerate business performance. The role will partner cross-functionally across multiple marketing departments to ensure programs are designed and executed efficiently, with measurable impact.
The Manager, Marketing Operations reports to the Director of Marketing Operations.
Job Specifications:
Starting Wage: $76,841 - $82,251 + annual bonus
Employment Type: Year Round
Shift Type: Full Time hours available
Housing Availability: No
Key Responsibilities
Marketing Operations Program Leadership
Act as the operational lead across strategic Marketing programs
Partner with marketing stakeholders to translate strategic priorities into executable creative and content roadmaps, timelines, and measurable outcomes.
Coordinate cross-functional workstreams and stakeholders to ensure Marketing efforts are integrated across analytics, creative, product, and channels.
Ensure program initiatives are grounded in guest insights, segment prioritization, and creative testing plans.
Operational Program Management
Drive end-to-end planning, hand-off, execution, and delivery of marketing initiatives in partnership with product, channel, creative, and analytics teams.
Establish and maintain workflows, communication cadences, and accountability frameworks to enable operational clarity.
Anticipate risks, manage interdependencies, and escalate blockers to maintain momentum across initiatives.
Facilitate working sessions, stakeholder reviews, and leadership updates to maintain alignment and visibility.
Process Optimization & Cross-Functional Collaboration
Identify and implement process improvements to streamline execution, reduce friction, and improve velocity for marketing teams.
Serve as a strategic thought partner to Marketing leadership and functional owners by supporting the Marketing Operating Model and process.
Support intake, resourcing and prioritization processes for Marketing projects across teams.
Support internal integration opportunities across Marketing teams and partner teams (e.g. Creative Services, Digital Asset Management, Brand Communications, MarTech)
Stakeholder Management
Serve as the connective tissue between working teams and broader Marketing programs to ensure cohesion and integration.
Build strong relationships with internal partners across departments and levels
Qualifications
Required:
5+ years of experience in program and/or project management, with demonstrated success in marketing-focused and/or creative environments
Understanding of guest-centric and data-driven marketing strategy and creative execution
Strong experience driving complex, cross-functional initiatives from concept to completion
Self-motivated, highly organized, and detail-oriented with excellent written and verbal communication skills
Experience aligning stakeholders at multiple levels and working with ambiguous or evolving priorities
Bachelor's degree or equivalent experience in marketing, business, project management, or related field
The expected Total Compensation for this role is $76,841 - $82,251 + annual bonus. Individual compensation decisions are based on a variety of factors.
Job Benefits
Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
MORE employee discounts on lodging, food, gear, and mountain shuttles
401(k) Retirement Plan
Employee Assistance Program
Excellent training and professional development
Full Time roles are eligible for the above, plus:
Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
Free ski passes for dependents
Critical Illness and Accident plans
Vail Resorts offers a 'Hybrid' work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.
Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.
In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.
We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Requisition ID 509266
Reference Date: 06/27/2025
Job Code Function: Marketing
