SR. MARKETING MANAGER - LEGOLAND NY

LEGOLAND • Goshen, NY • 11h ago

What you'll bring to the team

Ready to bring some marketing magic to one of our world-class attractions? As a Senior Marketing Manager, you'll be the driving force behind bold, creative, and data-powered campaigns that excite guests, boost revenue, and deliver unforgettable experiences. You'll work hand-in-hand with on-the-ground teams and tap into a global network of marketing pros-from digital wizards to brand storytellers. If you're a natural collaborator, love a good brainstorm, and thrive in a fast-paced, ever-evolving environment, this is your chance to make a real impact where fun meets strategy.

Qualifications & Experience

Key Accountabilities

Contribute to the development of the marketing strategy for your attraction, aligning with overall business objectives.

Ensure a strong, cohesive, and impactful brand presence in your market.

Lead the planning, development, and execution of integrated marketing campaigns.

Create experiences that inspire target audiences and meet customer, brand, and commercial goals.

Collaborate with regional marketing peers to support attraction-specific objectives.

Localize global marketing activity to resonate with regional audiences using provided frameworks.

Share and implement best practices across the region.

Align all marketing activities with Global Brand strategies and frameworks.

Ensure consistent brand messaging and identity across all touchpoints.

Work in a matrix environment, partnering with internal teams and external agencies.

Ensure marketing strategies are integrated across all customer-facing areas.

Leverage insights from the Global Insights team to understand customer behavior and market trends.

Use data to shape marketing plans that increase engagement and drive performance.

Partner with Digital, E-Commerce, and Content teams to grow digital reach, engagement, and conversion.

Develop and support cohesive, data-driven digital marketing strategies.

Lead and develop any direct reports with clear guidance and coaching.

Role model Merlin values and foster a culture of creativity, collaboration, and excellence.

Provide regular performance reporting and insights to senior leaders.

Make data-led recommendations and manage budgets responsibly to ensure no overspends.

Experience and Qualifications:

8+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors.

Excellent verbal and written communication skills

Proven success in developing and executing integrated marketing campaigns

Experience working within complex organizations and collaborating with different teams, balancing priorities.

Leadership and people management skills, with experience in managing and developing people, directly or indirectly.

Strong analytical and strategic thinking abilities, with a track record of using data-driven insights to inform marketing strategies.

Excellent stakeholder management

Proven experience managing marketing budgets and demonstrating marketing ROI.

Robust commercial understanding in particular the role marketing plays in business performance.

A passion for the entertainment and tourism industry, with a customer-first approach to marketing.

Benefits

Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.

Outstanding Paid Time Off (PTO): Enjoy well-deserved breaks to recharge!

Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.

Recognition Programs and Rewards: Celebrate your achievements and hard work!

401(k) Program: Save for the future with company matching contributions.

Tuition Reimbursement Programs: Get support for further education and career growth.

Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!

Submit a Referral (https://careers-na-merlinentertainments.icims.com/jobs/8913/sr.-marketing-manager---legoland-ny/job?mode=apply&apply=yes&in_iframe=1&hashed=-1834381883)

At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!

Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

Location (Country-State-City) US-NY-Goshen

Job ID 2025-8913

Employment Type Full-Time

Offer/Contract Type At Will (US Only)

Location Name LEGOLAND New York

Similar Jobs

Sales Manager

Aaron's Inc • Middletown, NY • 11h ago

Management & Administrative

Sales Manager Hiring Range Minimum to Maximum: $17.00 - $17.75 This position is also eligible for incentive pay based on performance. Sales Managers Grow Our Business You'll never be bored in this role - and that's a goo...

11h ago

Go to Apply

Bilingual Sales Manager

Aaron's Inc • Middletown, NY • 2d ago

Management & Administrative

Bilingual Sales Manager Hiring Range Minimum to Maximum: $17.00 - $17.75 This position is also eligible for incentive pay based on performance. Sales Managers Grow Our Business You'll never be bored in this role - and th...

2d ago

Go to Apply

Customer Service Associate

Walgreens • Monroe, NY • 1w ago

Management & Administrative

Job Description: Models and delivers a distinctive and delightful customer experience. Registers sales on assigned cash register, provides customers with courteous, fair, friendly, and efficient checkout service. Custome...

1w ago

Go to Apply

PT Customer Service Leader

Hannaford • Middletown, NY • 1w ago

Management & Administrative

Category/Area of Expertise: Retail Operations Job Requisition: 439704 Address: USA-NY-Middletown-30 Tower Drive Store Code: Store 08337 Front End (5151722) Hannaford Supermarkets started out as a fresh produce vendor in...

1w ago

Go to Apply

Micrographics Clerk (Print Shop)

Orange-Ulster BOCES • Goshen, NY • 1w ago

Management & Administrative

DISTINGUISHING FEATURES OF THE CLASS: This is routine work involving responsibility for operating microfilm equipment and assisting in clerical work related to microfilming operations and the print shop at Orange-Ulster...

1w ago

Go to Apply

Part-time Micrographics Clerks

Orange-Ulster BOCES • Goshen, NY • 1w ago

Management & Administrative

DISTINGUISHING FEATURES OF THE CLASS: This is routine work involving responsibility for operating microfilm equipment and assisting with clerical work related to microfilming operations and the print shop at Orange-Ulste...

1w ago

Go to Apply

Operations Management Trainee

Ryder System • Rock Tavern, NY • 1w ago

Management & Administrative

Job Seekers can review the Job Applicant Privacy Policy by clicking here ( http://ryder.com/job-applicant-privacy-policy ) . Job Description : Now hiring individuals that are interested in working in the transportation i...

1w ago

Go to Apply

Customer Service Associate

Walgreens • Chester, NY • 2w ago

Management & Administrative

2w ago

Go to Apply

Customer Service Representative - Entry Level

Aston Carter • Chester, NY • 2w ago

Management & Administrative

Customer Service Representative - Entry Level Start on-site, then go remote! For the first6 months, you'll work on-site at our Chester, NY office. After that, enjoy ahybrid schedule: workremotely 3 weeks each month, and...

2w ago

Go to Apply

Customer Support Representative (Entry Level)

Aston Carter • Goshen, NY • 3w ago

Management & Administrative

Customer Service Representative - Entry Level Location: Chester, NY (Hybrid - 75% remote after six months) Schedule: Monday-Friday (8:00 AM-9:00 PM) & Saturday (8:00 AM-11:00 PM) - Must be open to different shifts wi...

3w ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.