Retail Marketing Specialist

ICONMA, LLC • United States, United States • 3w ago

Our Client, an EV Manufacturer company, is looking for a Retail Marketing Specialist 2 for their Remote (Bay Area, LA, Miami) location. Responsibilities:

Responsible for creating and implementing a marketing strategy that drives awareness, engagement, and sales of Client vehicles through their physical "Studios" (showrooms) and online channels globally. Global Retail Marketing department plays a crucial role in bringing the Client brand and products to life for customers, both online and in their physical "Studios," ultimately driving sales and loyalty.

Conduct local and regional market research to identify growth opportunities, consumer behavior trends, and competitor strategies.

Support the planning and execution of retail activations and regional marketing programs in collaboration with field teams and retail partners.

Forecast and track the impact of regional campaigns and activation performance using relevant KPIs.

Coordinate with internal and external stakeholders to gather insights and prepare post-activation reports with actionable takeaways.

Assist in developing localized marketing materials and retail toolkits tailored to the regional audience.

Evaluate vendor proposals and assist in managing budgets and timelines for regional activations.

Gather and analyze data on competitors, including pricing, distribution, and retail marketing tactics.

Ensure brand consistency across all local and regional marketing touchpoints.

Requirements:

Bachelor's degree in Marketing, Business, or a related field.

2-4 years of experience in marketing, ideally with a focus on retail or field marketing.

Experience supporting or executing regional activations is highly preferred.

Proficiency in marketing tools and platforms (e.g., CRM, project management tools, analytics dashboards).

Advertisement experience

Event coordination experience

Proficient in PowerPoint and Excel

Strong verbal and written communication and interpersonal skills.

Ability to manage multiple projects across regions simultaneously while meeting tight deadlines.

Self-starter with the ability to work independently and collaboratively.

Proficiency in interpreting data and applying insights to strategic decision-making.

Working knowledge of retail operations, activation logistics, and regional consumer behavior.

Experience in automotive in sales and/or marketing. Good communication skills. Event coordination experience a plus.

Why Should You Apply?

Health Benefits

Referral Program

Excellent growth and advancement opportunities

As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.

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