At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
Our Pharmacy Services Marketing organization is obsessed with delivering exceptional marketing and experiences that leave a lasting impression. Every interaction creates an opportunity to engage, inspire and exceed customer expectations. ?
CVS Health is seeking a dynamic and customer-centric marketing team member to support growth efforts for B2C and B2B marketing strategies for the CVS Caremark portfolio and positioning efforts supporting the PBM business.
You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborative and agile environment.
As the Senior Manager, Caremark Marketing Strategy, you will be responsible for leading the development and implementation of marketing strategies and deliver integrated campaigns across audiences in alignment with the growth objectives of the business. You will develop a deep understanding of the buying needs and challenges of business decision makers with a focus on creating a best-in-class buying experience for clients as well as driving a best-in-class member experience. Additionally you will be directly supporting driving improvements to key experiences and moments that matter to our members to help provide better education around prescription benefits, including reimagining the new member onboarding experience. This role is best suited for someone highly collaborative in nature, accustomed to and enjoys supporting large, multi-faceted projects and a deep knowledge of B2B, B2C and B2B2C communication strategy development and execution.
Key responsibilities:
Develop strategic and tactical marketing plans as well as integrated campaigns based on market research, insights and best practices that incorporate multiple channels with measurable results.
Define business objectives by analyzing marketing performance metrics and insights to optimize marketing strategies and tactics.
Lead and manage a team of colleagues responsible for the execution of defined marketing plans.
Lead and guide cross functional collaboration on campaign development and delivery, including creative, analytics, digital, product, clinical, operations and legal, and external agency partners.
Provide feedback on creative execution and marketing activations to ensure results are delivering on goals and KPIs
Stay updated on industry trends, emerging marketing technologies, and best practices, and incorporate new approaches and innovations into marketing strategies to maintain a competitive edge
Required Qualifications
7+ years experience in a marketing related field
Experience supporting B2C, B2B and B2B2C campaign strategies, integrated marketing plans, and communication development
Strategic and analytic thinking with problem-solving skills and the ability to be curious while maintaining a strategic; big-picture perspective.
Excellent written and verbal communication skills, including sharing ideas and information across diverse audiences.
Excellent relationship-building skills, with proven ability to influence and impact and build consensus across all levels of the organization
Strong organizational skills with ability to balance multiple projects
Analytically comfortable interpreting data; ability to summarize audience insights, campaign data, research and communicate insights and opportunity areas
Preferred Qualifications
Healthcare experience or experience or experience in a similar vertical
Experience navigating and succeeding in a highly matrixed organization
Excellent communication, presentation, and interpersonal skills with the ability to adjust approach to accommodate your audience
Education
Bachelor's degree or equivalent (HS Diploma + 4 years of relevant experience) required.
Pay Range
The typical pay range for this role is:
$67,900.00 - $182,549.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan .
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 08/31/2025
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
