Student Services and Marketing Specialist

Wichita State University • Wichita, KS • 1d ago

This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/jobs/13304209

Job Story

Are you part strategist, part technician, and 100% passionate about connecting people to the right information at the right time? Do you thrive at the intersection of planning, technology, and human impact? If youre the kind of person who has insightand loves diving into how messages actually move peoplethen we want you on our team.\ \ Were looking for a primed, eager professional to become the central hub for all outbound communication efforts from OneStop and our other student service partners. In this unique role, youre not just writing messagesyoull coordinate campaigns, fine-tune communication systems, and guide campus partners in streamlining the way we connect with students and our community, all while jumping in to help the OneStop team. Think of this like a marketer consultant with a missionyoull help us plan, adapt, and improve existing scripts, tools, and campaigns across platforms and various departments. This isnt a behind-the-scenes job either as youll work directly with departments figures, serving as a consultant, collaborator, and thought partner in how we communicate clearly and effectively.\ \ Were looking for someone who understands how technology interacts with peoplewho can think like a user and operate like a systems analyst. We want someone who can interpret data pulls, recognize patterns, and help others understand what the numbers are saying. Youll train other staff, keep everyone aligned on updates, and act as a kind of internal newsletter, making sure departments are informed and synced.\ \ If youre naturally curious, solution-oriented, and excited about how AI and automation are shifting the ways we support studentsthis is your chance to get in front of it. Youll be helping us transition not only communications, but mindsets, towards more efficient and responsive student communications.\ \ This Role is Perfect for Someone Who:\ Can manage the execution of communication campaigns while thinking about the strategy behind them.\ Has a knack for simplifying complex information and translating department needs into student-friendly messaging.\ Enjoys working across teams and building consensus around updates and shared platforms.\ Understands enough about tech, automation, data and AI to adapt and evolvenot just follow them.\ Someone who desires a non-traditional marketing mixed with student services as a whole.\ \ Apply today for your chance to showcase your skills to us!

Job Summary

Develops and implements marketing strategies and solutions to achieve business goals. Provides general information and direction to current and prospective students and parents. Applies knowledge of programs, procedures, and policies to provide administrative support and assistance in student services function.

Essential Functions

Oversees promotional projects, campaigns, events, programs and/or services. May lead staff in the design and implementation of marketing materials. Acts as liaison with vendors to coordinate logistics.\ Collaborates with university staff and related departments to develop and implement marketing campaigns and events that engage and enhance the customer experience.\ May assist with the monitoring, tracking, and management of annual communications and marketing budget.\ Provides general information and support in the areas of admissions, financial aid, student accounts, advising, parking, and adheres to policies, procedures and regulations.\ Analyzes and evaluates student data and University policies to ensure accurate and timely responses to customer inquiries.\ Leads development projects and advises leadership and users on new or optimal technologies or methods to improve the functionality and/or efficiency. Coaches, trains, or mentors less experienced staff members.\Responds to more complex inquires from students or campus partners.

Job Duties

Manage all outbound communications for student services

areas/departments/teams.

Monitor AI chatbot responses and update scripts as needed.

Utilize relationship with off campus partners to deploy new and

revised communications, timelines, and appropriate execution.

Update OneStop team regarding changes within other departments,

pertinent to the work they handle with students on a regular basis.

Required Education and Experience:

Bachelors degree in communications, marketing, journalism or related

field

Four (4) years of experience in academic advising, admissions,

student services or related field

Required License/Certifications/Training:

None

Knowledge, Skills and Abilities:

Ability to work collaboratively in a professional (fast-paced) office environment to include, but not limited to: maintaining a positive attitude, produ

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